This episode focuses on multi-award winning UK loyalty programme, VeryMe Rewards from Vodafone, featuring expert insights from Pete O’Donnell.

Pete is the Head of Loyalty for Vodafone in the United Kingdom. He is an experienced senior commercial manager with a proven track record across the telecommunications industry.

Pete is a key contributor to the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.

Listen to learn what makes VeryMe Rewards from Vodafone an award-winning programme, what Pete’s favourite loyalty programmes are and what’s coming next!

Hosted by Charlie Hills.

Show Notes :

1) Peter O Donnell

2) Vodafone

3) VeryMe Rewards

4) European Loyalty Whitepaper

5) Mando-Connect

6) YouGov

#422: Understanding Loyalty in Europe - Getting to know VeryMe Rewards from Vodafone 43:30 Share

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Shownotes Transcript

#422: Understanding Loyalty in Europe - Getting to know VeryMe Rewards from Vodafone