Loyalty programmes are traditionally designed to retain customers, but rarely is that incredible data used by marketing teams to inform how they run acquisition campaigns to ensure they focus on “profitable” new customers – quality over quantity!

This technique has proved invaluable as cookies have disappeared from the toolset that digital marketers have relied on for so many years.

In this week’s episode of Let’s Talk “a little” Loyalty, Tom showcases how we can all use the data and profiles of your most valuable loyalty programme members to help acquire new customers with the same profit potential, from the original podcast hosted by Paula Thomas and featuring Joseph Taylor, previously SVP of Strategic Consulting and Operations for Epsilon.

Joseph shares real case studies and examples of brands who have already leverages this clever idea – so you can too!

Hosted by Tom Peace

Show Notes:

1) Joseph Taylor

2) Epsilon Guide to Personalisation

3) ⁠Epsilon

4) #201: Leveraging Known Customer Data to Acquire New Members

#376: Leveraging Known Customer Data to Acquire New Members (Short Summary Show) 07:19 Share

Let's Talk Loyalty

Shownotes Transcript

#376: Leveraging Known Customer Data to Acquire New Members (Short Summary Show)