This episode focuses on the loyalty market in Germany, featuring expert insights from Nicole Wilhelm).
Nicole is an independent customer loyalty expert, a well-known industry thought leader and an advocate for emotional loyalty.
Nicole is a key contributor to the “Understanding Loyalty in Europe” White Paper created by Mando-Connect) in partnership with YouGov), which explores loyalty membership, appeal and impact across 24 European Markets.
Listen to learn about the loyalty landscape in Germany – what membership, appeal and impact look like in this market – and which programmes and key innovations should inspire us all.
Hosted by Charlie Hills. )
Show Notes :
- Nicole Wilhelm)
2) European Loyalty Whitepaper)
Mando Connect )
YouGov)
