Today we discuss the launch of a brand-new high-profile loyalty program in the UK and Ireland, in the quick-service restaurant sector.
Kentucky Fried Chicken) operates over 20,000 restaurants in 135 countries, so given their global brand, we were super excited to meet Ruby Huang), the CRM & Loyalty Lead at KFC UK & Ireland, to share their new program and its incredible early results.
As this new programme uses gamification as its core mechanic, it is called the "Rewards Arcade)" - a name which plays on the history of arcade games in the UK and allows KFC a way to celebrate the fun factor and their vision for engaging with their diners with a fabulous range of games over time.
Show Notes:
**1) **Kentucky Fried Chicken)
Rewards Arcade)
Ruby Huang - CRM & Loyalty Lead at KFC UK & Ireland)
KFC gamifies loyalty with Rewards Arcade scheme)
Digital Driving Growth in KFC China - By Paula Thomas)
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition: Book)
