How well do you optimize your email campaigns to drive your customer loyalty?
In this episode, we are joined by Sondre Wassås), Partner at** CPM Analytics), **who has run loyalty programs for some of the best- known retailers in Scandinavia.
Sondre believes it's increasingly important to move beyond the basics of personalization, segmentation and A/B testing and find powerful new ways to optimize your loyalty programme newsletters using the latest analytics.
Listen to hear Sondre)** **explain his innovative approach to analysing email newsletters, to find insights that can drive dramatic improvements in your email marketing campaigns.
Show Notes:
- Sondre Wassås)
2. CPM Analytics) (Norwegian Home Page)
3: Smarter Email Insights)) (In English)
