The MOL Group is a leading oil and gas company operating across Central and Eastern Europe, headquartered in Hungary, with operations in over 30 countries and over 25,000 employees.

István Mag, is Head of their Digital Lab, and he joins this episode to share how the MOL Group is transforming itself from a traditional fuel retailer to a digitally-driven consumer goods retailer.

The business has incredible plans to expand to new categories, led by loyalty as the platform on which their expansion plans can be realized!

Listen to hear this incredibly impressive story of loyalty in central Europe with the MOL Group.

Show Notes:

1.) István Mag

2.) MOL Group

3.) MOL Group expands footprint and convenience expertise in CEE

4.) MOL’s New Concept in Croatia

5.) MOL builds a digital marketing platform to fuel revenue growth and customer loyalty - IBM case study

6.) MOL Group puts innovation in the fast lane with Salesforce

7.) Dealing with a Digitally Disrupted World – with MOL Group and Jiffy

#278: MOL Group's Digital Transformation across Europe - Led by Loyalty 47:05 Share

Let's Talk Loyalty

Shownotes Transcript

#278: MOL Group's Digital Transformation across Europe - Led by Loyalty