In this episode, Adam Posner), joins us to talk about his hugely popular "For Love or Money™ Australia)" research report and insights for 2022.
Adam explains key insights from his research and discusses what compels consumers to join a loyalty programme and the "3 Bs" of loyalty: behaviour, belief and belonging. We also talked about generational differences in loyalty preferences, rewards and even currency types.
Whether you are working in loyalty marketing in Australia or elsewhere, these consumer insights offer invaluable ideas to reflect on.
Show Notes:
**1) **)Adam Posner, CEO and Founder, The Point of Loyalty)
**2) **For Love or Money™ 2022 Australia) )
3) The Point of Loyalty) website
