In this short summary episode, I am looking back on an interview with George Mendes), Chief Officer Consumer Business with Vodacom) in South Africa.
Launched in mid-2020, I spoke with George just a few months after the launch of VodaBucks), a programme that researched the best loyalty concepts from around the world in order to develop a winning strategy.
The programme includes impressive partnerships with a portfolio of brands across the country, using gamification to engage customers in a very economically diverse country.
Show Notes:
**1) **Episode #63: Vodacom South Africa Launches Vodabucks)
2) Jorge Mendes) - Chief Officer: Consumer Business, Vodacom Group Exco Member
**3) **Vodacom)
**4) **VodaBucks loyalty)
