This short show is an introduction to CX – or “customer experience” - a field that has exploded in recent years as a powerful way to drive customer loyalty.
I'm summarising my episode featuring Michael Killeen, founder of the “CX Academy” to figure out what customers expect from brands, why so many companies are appointing CX professionals, and how loyalty professionals can lead CX initiatives.
Show Notes:
**1) **[**Episode 22 of Let's Talk Loyalty **](//#22: Driving Loyalty Using CX or "Customer Experience" Mindset))
**2) **CX Academy)
3) Michael Killeen)
