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Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI, ex-Stripe, Retool, Dropbox, Google)
01:08:04
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2024/8/1
In Depth
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Chapters
Intro
How did Krithika get involved with Stripe?
Evaluating success in product marketing
What are the 3 pillars of Stripe's approach to brand?
Managing resource allocation as Stripe grew
How did Stripe scale its brand taste?
Were Stripe reviews micromanaging?
Marketing under founders with strong marketing skills
What advice does Krithika have for early marketing hires?
Marketing at Retool vs Stripe
Marketing to mid-market vs SMB vs enterprise
Marketing programs that had an outsized impact
Marketing horizontal vs vertical products
Lessons from OpenAI
Inside OpenAI’s recent website relaunch
How do OpenAI’s marketers use OpenAI tooling?
When should you start hiring marketers?
How to screen early marketing hires
The biggest influences on Krithika's career
Outro
Shownotes
Transcript
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