Optimize your sender name so your emails get opened
ill communication: copywriting tips & sales strategies for small businesses
Shownotes Transcript
Recently, I almost marked an email as spam—from someone I know and follow!Why? Because her name wasn’t in the sender section. I had no idea it was from her and thought it was spam, which could have hurt her deliverability.I don’t want this to happen to you! In this episode of ill communication, I’m diving into the importance of putting thought and strategy into your Sender Name.
Topics We Cover in This Episode:
- The three levers that impact your open rates
- When to change your Sender Name and when to use your business name
- How you can customize your Sender Name to show your personality
- One important “don’t” when creating your Sender Name
Tune in to learn some key do’s and don’ts that will help you ensure your emails land where they belong- in your subscribers' inboxes with a Sender Name they know and trust.
Show notes are always available at https://www.kimkiel.com/podcast)!!
Resources Mentioned:
Episode 10 & 11: Increase your email open rates with these proven strategies:
Part 1: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-1)
Email Study: https://www.litmus.com/blog/6-shocking-myths-about-subject-lines)
Pick my brain!
- Visit https://www.speakpipe.com/kimkiel) to record a voice note with your question or suggestion. Include your name, email and background info for context.
2: Send me a text. Find the link to text me a question or comment in the show notes. When you click that link, it’ll open up your text messenger, where you can text your question directly to me. Leave all the weird numbers that pop up and add your name and email or mobile number so I can keep in touch.
I would love to connect on Facebook: www.facebook.com/KimKielCopy), Instagram: www.instagram.com/kim_kiel_copy), and Linkedin: www.linkedin.com/in/kimkiel)
Text me a question or comment! )