The Rules
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In 1995 a bestselling book proposed a simple dating strategy for women: Lose weight, wear bright colors and become a completely different person for the rest of your life.Thanks to Moira Donegan) for helping us with this episode! Support us on Patreon)**: **https://www.patreon.com/IfBooksPod)

**Where to find us: **

• Twitter)
• Peter's other podcast, 5-4)
• Mike's other podcast, Maintenance Phase)

Sources:

• From Front Porch to Back Seat: Courtship in Twentieth-Century America) 
• Taffy Brodesser-Akner’s essay, “Stuff Your ‘Rules’”) 
• The More Things Change: The Rules And Late Eighteenth‐Century Conduct Books For Women) 
• Shrinking Violets and Caspar Milquetoasts: Shyness and Heterosexuality from the Roles of the Fifties to "The Rules" of the Nineties) 
• From Mountain Peak to Total Woman: An Evolutionary History of Pre-feminist Dating Advice) 
• The Mating Game: How Gender Still Shapes How We Date by Ellen Lamont) 
• So Many Rules, So Little Time) 
• Abiding by The Rules: Instructing Women in Relationships) 
• What leads to romantic attraction: similarity, reciprocity, security, or beauty? Evidence from a speed-dating study) 
• "Playing Hard To Get": Understanding An Elusive Phenomenon) 
• Egalitarian Daters, Traditionalist Dates) 
• Aspirational pursuit of mates in online dating markets) 
• Disintermediating your friends: How online dating in the United States displaces other ways of meeting) 
• Playing Hard To Get)

*** ***Thanks to Mindseye) for our theme song!