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In this episode, you're going to learn:

1. Empathy and building connections through understanding the customer journey are important.
2. The timing of engagement matters greatly, as engaging with potential customers early in their buying journey.
3. The power of using the right tools like SparkToro to gain valuable insights into customer behaviour and preferences.

Resources referenced:

Connect with Rand on Linkedin
Try Sparktoro for free here

Connect with your hosts:

Connect with Luigi Prestinenzi on Linkedin
Connect with David Fastuca on Linkedin

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

#271: (Sell) The Right Message At The Right Time = More Deals Closed 29:35 Share

How to Sell Podcast: Make How You Sell, Why You Win

Shownotes Transcript

#271: (Sell) The Right Message At The Right Time = More Deals Closed