Home
cover of episode Black Diamond Equipment: Peter Metcalf

Black Diamond Equipment: Peter Metcalf

2024/10/28
logo of podcast How I Built This with Guy Raz

How I Built This with Guy Raz

Key Insights

Why did Peter Metcalf decide to take on the risk of resuscitating a bankrupt climbing-equipment company?

He saw an opportunity to innovate and grow the company into a leading outdoor brand.

How did Peter Metcalf finance the acquisition of Chouinard Equipment?

He raised $900,000 in equity, $150,000 in sub-debt, and borrowed $3 million at 14% interest.

What significant challenge did Black Diamond Equipment face after acquiring Chouinard Equipment?

They faced high insurance premiums due to lawsuits and lack of industry standards.

How did Black Diamond Equipment address the issue of high insurance premiums?

They organized the climbing industry to create standards and pooled for affordable insurance.

What was the key factor in the growth of Black Diamond Equipment in the mid-'90s?

The rise of sport climbing and the introduction of climbing gyms.

Why did Black Diamond Equipment decide to expand into apparel?

They saw opportunities to differentiate in the market and leverage their expertise in outdoor sports.

What was Peter Metcalf's role after Black Diamond Equipment became a publicly traded company?

He committed to being the CEO for at least three years to ensure the company's growth.

How does Peter Metcalf attribute his success in building Black Diamond Equipment?

He believes 60% is hard work and 40% is luck and serendipity.

Chapters

Peter Metcalf discusses the risks and challenges of turning a bankrupt climbing equipment company into Black Diamond Equipment, drawing on his experiences from climbing some of the world's most challenging mountains.
  • Peter Metcalf had his life savings invested and personally guaranteed the loan for Black Diamond Equipment.
  • He learned the importance of being brutally honest with partners and breaking tasks into manageable components from his climbing experiences.

Shownotes Transcript

In 1989, after years of scaling some of the most challenging peaks in the world, Peter Metcalf took on a daunting new risk: resuscitating a bankrupt climbing-equipment company, and putting himself into deep debt to do so. From the defunct assets of Chouinard Equipment, Peter launched Black Diamond Equipment, and capitalized on the growing popularity of sport climbing to grow it into one of the most recognizable outdoor brands in the world.

By the way, Yvon Chouinard, the founder of Chouinard Equipment, went on to build his next company, Patagonia, into an iconic outdoor apparel brand. It’s a great HIBT story, and you can listen to it HERE).

This episode was produced by Josh Lash, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Alex Cheng.

You can follow HIBT on Twitter) & Instagram), and email us at [email protected]).

See Privacy Policy at https://art19.com/privacy) and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info).