He saw an opportunity to innovate and grow the company into a leading outdoor brand.
He raised $900,000 in equity, $150,000 in sub-debt, and borrowed $3 million at 14% interest.
They faced high insurance premiums due to lawsuits and lack of industry standards.
They organized the climbing industry to create standards and pooled for affordable insurance.
The rise of sport climbing and the introduction of climbing gyms.
They saw opportunities to differentiate in the market and leverage their expertise in outdoor sports.
He committed to being the CEO for at least three years to ensure the company's growth.
He believes 60% is hard work and 40% is luck and serendipity.
In 1989, after years of scaling some of the most challenging peaks in the world, Peter Metcalf took on a daunting new risk: resuscitating a bankrupt climbing-equipment company, and putting himself into deep debt to do so. From the defunct assets of Chouinard Equipment, Peter launched Black Diamond Equipment, and capitalized on the growing popularity of sport climbing to grow it into one of the most recognizable outdoor brands in the world.
By the way, Yvon Chouinard, the founder of Chouinard Equipment, went on to build his next company, Patagonia, into an iconic outdoor apparel brand. It’s a great HIBT story, and you can listen to it HERE).
This episode was produced by Josh Lash, with music by Ramtin Arablouei
Edited by Neva Grant, with research help from Alex Cheng.
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