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cover of episode Advice Line with Leah Solivan of Taskrabbit

Advice Line with Leah Solivan of Taskrabbit

2024/9/12
logo of podcast How I Built This with Guy Raz

How I Built This with Guy Raz

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Kate Pitner, founder of Poppy Notes, a digital greeting card app, seeks advice on user acquisition. Leah Solivan suggests focusing on a niche market like baby announcements or senior-friendly cards, collaborating with influencers, and incorporating viral features to boost growth.
  • Focusing on niche markets can help apps stand out in crowded app stores.
  • Partnering with relevant influencers can be a powerful marketing strategy.
  • Building virality into a product can drive organic growth.

Shownotes Transcript

Taskrabbit founder Leah Solivan joins Guy on the Advice Line, where they answer questions from three tech founders working to identify and grow their core customer base. 

First we meet Kate in Los Angeles, who wants her digital greeting cards to stand out in app stores. Then Shahn in Australia, who’s rethinking user acquisition for his couples coaching app. And Allen in Hawaii, who’s wondering about product-market fit for his online platform that teaches kids to play instruments.

Thanks to the founders of Poppy Notes, My Love Your Love and Dynabuddy for being a part of our show.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected]) or call 1-800-433-1298.

And be sure to listen to Taskrabbit's founding story) as told by Leah on the show in 2022.

This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Robert Rodriguez.

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