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cover of episode Advice Line with Lara Merriken of LÄRABAR

Advice Line with Lara Merriken of LÄRABAR

2024/10/17
logo of podcast How I Built This with Guy Raz

How I Built This with Guy Raz

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Allison Repp, co-founder of Joy Breeders, a body care company, seeks advice on scaling while maintaining brand authenticity and humor. Lara Merriken and Guy Raz discuss the importance of product quality, focusing on growth, and leveraging the brand's unique story and playful values.
  • Joy Breeders is a body care company focused on toxin-free moisturizers.
  • The brand emphasizes humor, authenticity, and the founders' personal stories.
  • Scaling a niche product while maintaining brand identity is a key challenge.
  • Focusing on product quality and effectiveness is crucial for success.
  • Small boutiques and targeted marketing can be effective growth strategies.

Shownotes Transcript

LÄRABAR founder Lara Merriken joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Lara discusses her latest venture: a coaching service for entrepreneurs.

First we meet Alison in Denver, who’s hoping to maintain her body care brand’s edge and authenticity as it expands to new retailers. Then Mariano in Miami, who’s wondering how to market his caffeinated gum to corporate buyers. And Lauretta on Long Island, a one-woman-show who’s looking to fundraise for her ginger tea brand.

Thank you to the founders of Joy Breeders, Maax Brands, and Lauretta’s British Ginger T for being a part of our show.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And be sure to listen to LÄRABAR’s founding story) as told by Lara on the show in 2018.

This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.

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