cover of episode Advice Line with Holly Thaggard of Supergoop!

Advice Line with Holly Thaggard of Supergoop!

2024/8/15
logo of podcast How I Built This with Guy Raz

How I Built This with Guy Raz
AI Deep Dive AI Chapters Transcript
People
A
Andy Kemp
C
Christina Davis
E
Erin McLaughlin
G
Guy Raz
H
Holly Thaggard
Topics
Guy Raz: Supergoop!创始人Holly Thaggard最初的商业模式是将防晒霜产品推广到学校，但由于法规限制而失败，最终转向直接面向消费者，这说明了市场教育和消费者行为的重要性。 Holly Thaggard: Supergoop!的成功转型在于其对市场教育的重视，以及对消费者需求的精准把握。最初的学校推广模式由于法规限制而失败，但通过转向直接面向消费者，并进行有效的市场教育，Supergoop!最终取得了巨大的成功。 Holly Thaggard: Supergoop!的成功转型在于其对市场教育的重视，以及对消费者需求的精准把握。最初的学校推广模式由于法规限制而失败，但通过转向直接面向消费者，并进行有效的市场教育，Supergoop!最终取得了巨大的成功。

Deep Dive

Chapters
Christina Davis, founder of Davis Cookie Collection, shares her journey from baking cookies as a stress reliever in grad school to running a successful cookie business with over 300 flavors. Now selling in a physical store, a cookie truck, online, and even in Kroger, Christina seeks advice on scaling her business and finding effective mentorship.
  • Christina started her cookie business while in grad school and working full-time.
  • Davis Cookie Collection offers over 300 cookie flavors.
  • They sell cookies through various channels, including a physical store, a cookie truck, online, and in Kroger.
  • Christina's main challenge is scaling the business and finding suitable mentors.

Shownotes Transcript

Supergoop! founder Holly Thaggard joins Guy on the Advice Line, where they answer questions from three founders about finding the right audience and introducing their brands.

Today, we meet Christina, the founder of a Cincinnati cookie business who is trying to bake her business to the next level. Then Philadelphia-based engineer Andy introduces a shaving product he developed with his Navy bunkmate while they were deployed. And Erin in Illinois, who wants to make water sports safer with a  life jacket upgrade.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And be sure to listen to Holly tell the story of how Supergoop! was founded) from her first visit to the show back in 2020.

This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Gilly Moon.

You can follow HIBT on Twitter) & Instagram) and sign up for Guy's free newsletter at guyraz.com).

See Privacy Policy at https://art19.com/privacy) and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info).