People overestimate their self-knowledge due to biases and self-deceptions, leading them to believe they are above average in traits like intelligence, ethics, and attractiveness, which is mathematically impossible.
Observing actual behavior, such as the books people read or the movies they watch, often reveals their true preferences, which can differ from what they claim they like or aspire to enjoy.
The 'digital village' refers to the global network where anonymous entities, like tech companies, collect and analyze our digital footprints, which include social media posts, GPS data, and credit card transactions.
Digital footprints, such as Facebook posts, can reveal socioeconomic status by analyzing content like discussions of luxury brands, vacations, or subtle cues like focusing on the present versus the future, which is more common among lower-income individuals.
Behavioral residue refers to the unintentional traces we leave behind in our digital lives, such as GPS data, credit card purchases, or social media activity, which reveal more about our true selves than our intentional identity claims.
Digital footprints, like GPS data, can indicate mental health issues by showing patterns of reduced physical activity or staying home more often, which can serve as early warning signs for depression.
Digital tracking can identify students at risk of dropping out by analyzing their engagement with university apps, such as lack of interaction with peers or limited participation in group activities, allowing for targeted interventions.
The 'echo chamber swap machine' is a theoretical tool that allows users to temporarily experience the digital environments of people with different political ideologies or backgrounds, helping to broaden their perspectives and reduce polarization.
Every day, we leave small traces of ourselves online. And we might not realize what these traces say about us. This week, computational social scientist Sandra Matz explores how understanding what we actually do online – not just what we think we do – can help us improve our lives.
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