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Growthmates: Insights on Product Growth, UX, and Leadership
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Driving a Positive Behavioural Change with Your Product | Amy Bucher (Lirio, Author of "Engaged")
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2024/8/27
Growthmates: Insights on Product Growth, UX, and Leadership
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Chapters
Introduction
Amy Bucher’s Journey: From Academia to Chief Behavioral Officer
What is Behavioral Design and Why It Matters?
The COMBEE Model and Behavior Change Wheel: How They Work?
Understanding and Driving Internal Motivation
Ethical Considerations in Design: Avoiding Dark Patterns
Meeting Psychological Needs: Autonomy, Competence, and Relatedness
Writing Outcome Stories and Designing for Growth
Leveraging AI for Behavioral Design and Personalization
Lightning Round: Society’s Behavioral Gaps and Recommendations
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