Richard is a behavior scientist, consultant, and the author of Illusion of Choice, and The Choice Factory, a best-selling book on how to apply findings from behavioral science to advertising. He is the founder of Astroten, a consultancy that applies behavioral science to marketing.

Top questions Richard answers in his work:

How do cognitive biases impact consumer decision-making?
What role do emotions play in driving behavior and decision-making?
How can marketers harness social influence to encourage consumer action?
How can anchoring and framing techniques be employed effectively for persuasion?
What's the significance of scarcity and the fear of missing out in driving behavior?

In our conversation, we go over research-backed ways to improve your persuasion skills in business & social situations, how to make faster and smarter decisions, common psychological biases we have and how to identify them, and more.

If you enjoy the podcast, would you please consider leaving a short review on ⁠Apple Podcasts/iTunes⁠ and a rating on our ⁠Spotify show⁠? It takes less than 60 seconds, and it really makes a difference.

Learn more about Richard:

Website: https://www.richardshotton.com/
Twitter: https://twitter.com/rshotton
Instagram: https://www.linkedin.com/in/richard-shotton-a555541/

Past guests on Growth Minds include: ⁠Robert Kiyosaki⁠ (Rich Dad Poor Dad), ⁠Steve Aoki⁠, ⁠Robert Greene⁠, ⁠Dr. Jason Fung⁠, ⁠Dr. Steven Gundry⁠, ⁠Neil deGrasse Tyson⁠, ⁠Dennis Rodman⁠, ⁠Wim Hof⁠, ⁠Robin Sharma⁠, ⁠Vanessa Van Edwards⁠, ⁠King Bach⁠, Daniel Pink, Dr. William Davis, Doctor Mike, Lewis Howes (School of Greatness), Tom Bilyeu (Impact Theory), Andrew Yang, Dr. Paul Conti, Charles Hoskinson (Ethereum), Dr. Drew (After Dark), Jo Koy, Jordan Belfort (Wolf of Wall Street), Gad Saad, Adam Carolla, Louis the Child, Vishen Lakhiani (Mindvalley), Bret Weinstein (DarkHorse Podcast), James Nestor, Dave Rubin, Scott Adams (Real Coffee with Scott Adams), and more.

133. Psychologist Expert Reveals Top Secret Techniques to Be More Persuasive | Richard Shotton 01:02:52 Share

Growth Minds with Sean Kim

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133. Psychologist Expert Reveals Top Secret Techniques to Be More Persuasive | Richard Shotton