cover of episode Investing in Sports: A New Media Model

Investing in Sports: A New Media Model

2024/11/22
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Goldman Sachs Exchanges
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Dave Dase
全球体育投资银行业务共同负责人，领导金曼萨克斯的体育投资银行业务。
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Gene Sykes
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Nicole Pullen Ross 作为主持人，引导了关于体育媒体格局变化的讨论，并提出了关于媒体版权交易、区域体育网络、流媒体平台和运动员个人品牌等方面的问题。她强调了体育直播内容的价值以及其对球队和运动员个人品牌的影响。 Dave Dase 讨论了科技创新和颠覆对体育媒体格局的影响，指出流媒体技术的发展和消费者内容消费习惯的改变给传统媒体公司带来了压力。他还分析了区域体育网络的困境、在线博彩对体育内容需求的推动作用，以及运动员如何利用直接面向消费者的模式建立个人品牌。 Gene Sykes 从媒体并购的视角，分析了媒体转播权对球队估值的重要性，并指出了科技平台在体育媒体领域的优势，例如更大的用户基础、更直接的用户互动以及无需分享收视率信息等。他还谈到了体育联盟如何改进比赛以适应当前的形势，以及运动员如何利用名人效应提升个人品牌价值。

Deep Dive

Chapters
The soaring valuations of sports teams are largely driven by media rights deals, with the NBA's latest deal worth $76 billion over eleven years highlighting the value of live sports content.
  • Media rights deals are a major driver of sports team valuations.
  • The NBA's latest deal is worth $76 billion over eleven years.
  • Tech platforms are increasingly involved in sports broadcasting, displacing legacy broadcasters.

Shownotes Transcript

Sports is one of the few forms of premium live content available today, but how fans consume these games or matches is being significantly disrupted. In the second episode of a four-part series on the changing dynamics in the business of sports, host Nicole Pullen Ross discusses the new sports media landscape with Dave Dase, Global Co-Head of Sports Investment Banking, and Gene Sykes, Co-Chair of Mergers and Acquisitions and Co-Chair of Global Technology, Media and Telecom.** **They discuss what makes sports content so valuable, the tension between the legacy broadcasters and tech platforms, the shift to direct-to-consumer product offerings, and how this disruption will influence the game itself. Nicole Pullen Ross is Head of Sports and Entertainment for Goldman Sachs Private Wealth Management. She is also Head of the Private Wealth Management business for the New York region at Goldman Sachs.