When sustainability and innovation are prioritized together, something transformational happens. Delivering social and environmental value creates new opportunities for generating long-term financial value. Lucy Parker, Strategic Advisor at the Brunswick Group, and co-author of “The Activist Leader: A New Mindset for Doing Business” joins the Going Long podcast to discuss how today’s leaders are stepping in to clean up broken systems, build sustainable businesses, and find their role in a new era of activist leadership. Parker and host Sarah WIlliamson discuss examples and anecdotes from “The Activist Leader,” exploring how integrating ESG goals into the core strategy of a business shifts the focus from a trade-off mentality to an investment mentality.
