415 – Lighten Up Your Email Copy for More Opens and Sales with Liz Wilcox
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Today’s show might just be the game changer you’ve been hoping for if you *know *you should send regular emails but that’s where it ends.

You tell yourself you’ll get to it in the future and then bump it back week after week until it finally drops from the list.

Or you’ve sent out a few emails), maybe even years ago, and just couldn’t make the connection with the effort put into results that make it worth it.

This all changes right now! Liz is here to present a fresh approach to email marketing. You’ll hear why it can bring in additional sales and how to make it so much easier than you’ve been approaching it in the past.

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist who shows small business owners how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from.

In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built her third business into a multiple six-figure party that just won’t quit!

Liz Wilcox is on a mission to help more businesses package up their magic and sell through email in a way that leverages their personality, vision, and values.

She's also a walking 90s pop culture encyclopedia for a unique teaching style you're not likely to forget anytime soon.

Email Copy For More Opens And Sales

	- The secret to creating a [relationship](https://giftbizunwrapped.com/episodes/nurturing-customer-relationships)) with your subscribers.

	- Liz's Email Staircase system.

	- Why it's crucial to remember there's a real person on the other side of that email address.

	- Who your [BEST customer](https://giftbizunwrapped.com/episodes/how-to-increase-customer-retention)) is.

	- Ideas for what to put in your emails.

	- How to invest in your customers so they invest in you.

	- The key to being relatable - people buy from businesses they trust.

	- How to get people to like and trust you.

	- Who to scrub from your list.

	- And tons more!

Tune in to this episode PACKED with tips to help you write email copy that gets more opens and more sales!

Resources Mentioned

	- [GBU Topics Directory](https://giftbizunwrapped.com/topics))

Liz's Contact Links

Website) | Facebook) | Instagram)

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Thank you so much! Sue

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