In today’s leadership spark, Loran Nordgren, Professor at Kellogg School of Management, talks about the concept of frictions in innovation and change, and the meaning of inertia, effort, and reactance. Loran mentions the four specific frictions that stand in the way of embracing new ideas.

We also dived deep into the importance of addressing these frictions and involving the audience in the change process is emphasized, as their reactions and feelings greatly impact the success of innovation and transformation.

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Sparks: How to Overcome the Resistance & Embrace New Ideas 20:25 Share

Future Ready Leadership With Jacob Morgan

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Sparks: How to Overcome the Resistance & Embrace New Ideas