cover of episode #88 Design Leadership in Evolving Landscapes: Bridging Creativity and Business Strategy with Ryan Ramsey

#88 Design Leadership in Evolving Landscapes: Bridging Creativity and Business Strategy with Ryan Ramsey

2024/10/17
logo of podcast Future of UX | Your Design, Tech and User Experience Podcast | AI Design

Future of UX | Your Design, Tech and User Experience Podcast | AI Design

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Ryan Ramsey
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@Ryan Ramsey 认为设计成熟度并非一个适用于所有组织的统一模型,而应该根据不同组织结构的背景进行调整。他认为设计成熟度与公司的组织结构和盈利模式密切相关,一个公司的设计成熟度需求取决于其商业模式和运营模式。他还提出,解决设计团队面临的挑战需要从公司和产品的角度出发,重新定义问题,寻找多重解决方案,而不是仅仅关注个人层面的问题。他建议设计师学习基本的商业知识,理解商业模式和战略,将创意思维与业务需求结合。他认为商业战略与设计实践具有共通之处,都是为了理解需求、愿望、机会和差距。他还建议设计师通过观察、提问和验证来更好地理解商业运作,并与其他部门的同事进行有效沟通,从而更好地将设计价值传递给非设计利益相关者。他强调,沟通设计价值的关键在于行动而非说服,要从验证利益相关者的关注点开始,并提出切实可行的解决方案。他还建议设计师专注于差异化竞争,寻找未被满足的需求,并利用自身技能以独特的方式展现价值。他认为设计师可以通过学习新技能(例如统计学)和关注自身情绪状态来提升自身竞争力,并建议设计师积极参与跨学科社区,拓展视野,提升自身能力。最后,他还建议设计师利用互联网搜索、学习商业知识和参与跨学科社区来提升自身能力,并更好地适应未来发展,并强调了与其他部门同事沟通的重要性。

Deep Dive

Key Insights

What is Ryan Ramsey's approach to design maturity?

Ryan views design maturity as contextual, influenced by the company's business model and operational structure. It's not a one-size-fits-all model but should adapt to the specific needs of the organization.

How does Ryan suggest designers bridge the gap between creative thinking and business strategy?

Ryan recommends using design skills to understand business basics, such as the Business Model Innovation (BMI) magic triangle, and observing business actions rather than just words. He also suggests reframing conversations to validate stakeholders' concerns before presenting solutions.

What advice does Ryan give for designers struggling to articulate the strategic value of their work?

Ryan advises designers to focus on making things happen rather than insisting on others believing in design as they do. He suggests reframing solutions to align with stakeholders' concerns and validating their priorities before proposing actions.

How does Ryan suggest designers position themselves in the evolving job market, especially with AI advancements?

Ryan encourages designers to position themselves uniquely, such as by specializing in AI or redesigning supply chains. He emphasizes the importance of competitive analysis to identify gaps and offer different choices in the job market.

What emotional signals should designers look for to know if they are in a good place to learn or make decisions?

Ryan suggests checking for feelings of calm, curiosity, creativity, and connection. If these are present, it indicates a good emotional state for learning and decision-making. If not, it's better to delay and reassess.

How does Ryan view leadership in relation to the emotional states of team members?

Ryan sees leadership as situational, adapting to the emotional state of team members. Leaders should provide different types of support based on whether team members are feeling hopeful, curious, or in need of direct guidance.

What resources does Ryan recommend for designers to future-proof themselves?

Ryan suggests exploring internet searches without predefined answers, joining communities outside of design, and engaging with colleagues from other disciplines to learn from their perspectives and tools.

Shownotes Transcript

In this episode of the Future of UX podcast, we welcome Ryan Ramsey, founder of Second Wave Dive, to explore the evolving role of design in today's dynamic business environments. Ryan shares his unique insights on design leadership, the importance of understanding business models, and how design maturity must adapt to different organizational contexts. Listeners will gain valuable strategies on bridging the gap between creative thinking and business strategy, effectively positioning themselves in a rapidly changing landscape, and preparing for the future of design in an AI-driven world. Whether you're a junior designer or a seasoned leader, this episode is packed with actionable advice to help you thrive and evolve in your career.

Ryan's Resources