Creators, marketers, and other storytellers have long wondered: could there ever be an objective measurement of how moving our stories are to audiences? Neuroscientist and tech entrepreneur Paul J. Zak says yes— and he's studied 50,000 brains to back up his claims. Paul shares science-based insights on what makes stories effective from his new book, Immersion: The Science of the Extraordinary and the Source of Happiness, on this episode of the FoST podcast.

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© 2022 Future of StoryTelling, Corp.

Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011

Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Madison Brown

in collaboration with Charts & Leisure

Founder, Jason Oberholtzer

Executive Producer, Mike Rugnetta

Editor, Garrett Crowe

Mix and Music, Michael Simonelli

With special thanks to Paul J Zak, Bonnie Eldon, Meghal Janardan, Sarah Vitak, Elisabeth March, Michael Bass, Megan Worman, and Laura Cray.

The Neuroscience of Good Storytelling — Paul J. Zak 30:09 Share

Future of StoryTelling (FoST)

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The Neuroscience of Good Storytelling — Paul J. Zak