Selling Has Changed, Have You Changed With It?

John Jantsch – Selling Has Changed, Have You Changed With It?

John Jantsch from Duct Tape Marketing joins me on this episode of Franchise Euphoria. We talk about one of the most important things you can do for your business, content marketing. The way that people buy has changed so the way that we sell needs to change, too. Don’t get left behind. Listen in to learn what you need to be doing to increase your sales.

About John Jantsch

John Jantsch is a marketing consultant, speaker and best-selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.

Show Highlights

Ø How the way people buy has changed

Ø How to sell in today’s culture

Ø Ways to engage your customers

Ø Developing customer trust

Ø How to get your marketing and sales people to work together

People today get online ad research products, read reviews, and ask friends before they purchase. You can no longer count on old sales methods to work in today’s online world. You to need to make contact with customers, engage them, and build their trust before they are ready to buy.

Episode Resources

Seth Godin

Michael Gerber

Joel Libava

Want to know more about interviewee or their businesses?

Duct Tape Marketing

Duct Tape Selling

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Selling Has Changed, Have You Changed With It? - with John Jantsch 31:23 Share

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Shownotes Transcript

Selling Has Changed, Have You Changed With It? - with John Jantsch