cover of episode #325 Larry Gagosian (Billionaire Art Dealer)

#325 Larry Gagosian (Billionaire Art Dealer)

2023/10/29
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This chapter introduces Larry Gagosian, a highly successful but relatively unknown art dealer. His business acumen, control over his empire, and unique approach to the art world are highlighted. The importance of control in his success is discussed, contrasting his methods with traditional art dealer models.
  • Gagosian's annual revenue exceeds a billion dollars.
  • He owns his business outright, without partners or shareholders.
  • He controls a vast exhibition space, exceeding most museums.
  • Gagosian prioritizes complete control over his business.

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What I learned from reading How Larry Gagosian Reshaped The Art World) by Patrick Radden Keefe. 


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(4:00) The dealer has been so successful selling art to masters of the universe that he has become one of them.

(5:45) We think of genius as being complicated, but geniuses have the fewest moving parts. Gagosian is simple. He's basically a shark, a feeding machine.

(6:00) A novice is easily spotted because they do too much. Too many ingredients, too many movements. Too much explanation. A master uses the fewest motions required to fulfill their intention.

(10:00) His own publicist described him as “A Real Killer”

(12:00) The Invisible Billionaire: Daniel Ludwig) by Jerry Shields. (Founders #292)

(17:30) There is always a blueprint. Joseph Duveen was the art dealer to the Robber Barons. 

Biographies of Duveen:

Duveen: A Life in Art)

Secrets Of An Art Dealer)

Duveen)

The Artful Partners: The Secret Association of Bernard Berenson and Joseph Duveen)

(18:00) Numerous friends of Gagosian caution me not to mistake this merry-go-round of parties and galas and super yacht cruises for a life of leisure. This guy is always working. This motherfucker works 24/7. The parties are marketing showcases in disguise.

(19:00) The Taste of Luxury: Bernard Arnault and the Moet-Hennessy Louis Vuitton Story) by Nadege Forestier and Nazanine Ravai. (Founders #296)

(19:30) The best way to raise the price of something is to say that you would never sell it.

(23:00) If Gagosian possesses one secret weapon that has equipped him for success it might be his disinhibition.

(33:00) The niche Gagosian pursued was seen —at the time —as low status. The secondary business was perceived as a backwater by dealers. It was considered a bit distasteful.

(42:00) He disdains formal meetings. He finds bureaucracy and protocol dull. There is no hierarchy. There is Larry and then everyone else.

(44:00) Gagosian reaps huge profits from asymmetries of information.

(51:00) Art is just money on the walls.

(54:00) David Geffen is still as liquid as the day is long.

(56:00) The competitive drive of self-made billionaires does not go into remission once they’ve made their fortune.


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