Matt Rife
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to book a test drive today. So we got Matt Reif today, and Matt Reif is obviously up and coming, been up and coming for years, though. He's done it longer than people think. Yes, 10 years in the business, and then exploded in the last two years.

via TikTok to doing his own specials. And now on Netflix, he has a new special called Lucid, where he does just crowd work. If you don't know what that means, he's just improvising with people in the audience for the entire special. And they've never had one like that on Netflix. So that's his latest gig. It's tricky. He had one before that that did well on Netflix. He's had a YouTube special that sort of got around and...

He's been out there hitting the road and hitting the clubs for a long time from Ohio. Very good looking. We all understand what it's like to be good looking and talked about that. We related to him heavily. He's a very personable, sweet, humble guy. He's sort of a little bit in the shock and awe of the success he's had in the last two years. And he's got a huge following and-

He's really fun to talk to. He's got an interesting story about how he started and his grandfather and all kinds of things. It was a very fun podcast. Yeah, he's a good dude. And we had a lot of laughs. Anytime we have comedians on, it's really fun to just get inside baseball and just go just talk about everything top to bottom, what it's like. And that was really fun with him. Cool, dude. Yeah. All right. Here he is. Matt Rice. I think you'll enjoy it.

Oh, someone's blow dryer broke today. I love the wallpaper. What is that? This is a headboard. Oh, a headboard. So you're in bed. Oh, yeah. I'm not going to put on pants for this. Come on. It's a fucking Rorschach test. I've never worn pants. Where are you guys?

Undisclosed location Spades in LA Behind Mel's Diner I like you Look how Matt and I will relate I like you have a farm I'm at the farm How did you know I have a farm?

It's called research. Look into it. Oh, my God. Yeah. Yeah. That got leaked where I live now. That's that's. Oh, I wouldn't give an address. I don't even give a state. But oh, yeah. Give the address because some people don't have four, four, five, three, seven, five. Go down the dirt.

Dirt road a piece? Yeah. There's four mailboxes. Only three of them are operative. One has a blue flag. Stop there and make a U-turn. Anyway. We got our own crowd work special. Look at us go. Thanks for coming on. I'm in danger. Matt, thanks. Not at all. Thanks for coming on. We always danger Will Robinson.

1960s old reference lost on younger younger people uh anyway you're a phenomenon it's pretty interesting reading uh i read the new yorker piece i don't know if that oh boy but it had it was pretty comprehensive but not too detailed but it kind of told me your story pretty succinctly you know is it

It did okay. It did okay. Oh, didn't love it. It wasn't my favorite article ever written, but it was nice. Here's the deal. Here's what you do when you're Adam Sandler before he was Adam Sandler. Because what happens, you'd be interviewed by somebody.

And you go, well, that didn't sound like me. And it's the cut and paste and added and edited. Like, well, I never said that. And now it sounds like I'm saying that. So that's just that. So Sandler very early on before he was Adam Sandler, he'd only do one way to record it. And then they take what you say and put it in there. And even if they edit that, it's it is at least what you said word for word. So that's your next next interview.

I'm just learning it's interesting how people can interpret the interview that they had with you. Like how they perceived how you were saying something. You're like, oh, I actually didn't mean it like that. It's always better on video. I think Adam went totally off of print interviews for years. Because even I think they were going to put him on the cover of Rolling Stone. He goes, I don't want to do the interview.

Um, because it's another interview where the writer sometimes benefits by going, I'm going to make a name for myself by spinning Adam, whatever way I want. And then it just turns into, well, yeah, I don't want you to go win some Pulitzer. So I'm going to fucking just skip that part. So if we'd done this two months ago, you would not have that New York article. Yeah. Thank you.

Well, I wish I could say I've never heard of such a thing. An article you read, that's not me. And I didn't say it like that or that. Yeah. Well, if it sounds negative, I mean, the truth is you worked hard, you've got big specials out and you sell places out. I mean, I don't know how they can spin stuff, but that's the real story. Oh, thanks man. As long as that's what you got from it, I'm happy with it. Well, when all the dust settles, that's, uh, I know. Well, we had it with someone who we talked to the other day. I can't keep track, but, uh,

You know, people love to stir the pot. Oh, it was Bowen Yang. They just took one little quote and then they...

blew it up all over the web by the time i got to the 10th place it's showing up it's completely distorted so anyway it happens the best um i didn't even i don't even pay attention to those kinds of parts of the article i just skim over them i don't even take them seriously it's funny how they can hang on one sentence there was i think i think it was tmz popped up on me in new york one time they were asking like

How do you describe your, it was for my first special. It was a little over almost a year ago. They were like, how would you describe it? I was like, oh, I think this one's like a little bit more for guys. And they were like, Matt Rye basically says, fuck women. This one's for the dudes. What did he mean by that? I was like, I mean, there's like 20 minutes about cum.

Like that's all I meant by it. But people get hard on one sentence. I think I learned early on the TMZ is Chris Rock would say, they're not your friend. I mean, they're friendly, but their job is to get you to say something that gets picked up. And I didn't even figure that out for a while. They don't want to say, how are you? They want to dig in and get a question that no matter how you answer, they got an answer. And it's, and if you, if you stiff them,

And you don't say anything, then they hate your guts. And then now it's another problem. So play it. You sort of play along just to stay on their good side, but it is,

It's a dangerous situation. And you are in the position. You're a shiny new object. Like you're, I've been in this business for so many years. You know, you are. Dean is beat up around the edges. You are, Brent. I'm so cynical. I can't even. But I think it's an IQ test for the audience and people who read things. Could be true. Probably not. You know, you have to have it. It's not cynical. It's just like the way the world works. But you're a shiny new object. Mm-hmm.

Came out of nowhere. I mean, according to the article, you're pretty much thinking of maybe stepping outside this career two years ago, basically in 2022. Is that accurate? Yeah, absolutely. I had, uh, I had been doing standup for about 11 years and I'd been in LA for nine of them at that point.

And, you know, auditions would go well, but it always came down to, oh, he's just not right for this project. And stand-up was just kind of stagnant. Like, I couldn't get on TV, and I wasn't getting a lot of spots around town that I felt like I could actually grow. And, you know, for making money, I was having to, like, I'd have to go on the road and do one-nighters and just feature for people for, like, a month straight.

to save up for like two months worth of bills. So I wasn't getting to spend the appropriate amount of time in LA and the time I was spending there wasn't really moving forward at all. So I was like, you know what? I'm,

26 or 25. I was like, I'm young enough that I can pick a new career if I want to. Well, I was like, well, Austin's kind of booming a little bit right now. Let me like, let me just leave LA. I'll give it one year in Austin where I can get a lot more stage time at least. And if I don't feel like my standup career is progressing, I'll just, I'll go do something else. Cause I mean the depression fucking adds up, man, where you start to feel like delusional. Like, am I chasing a dream? It's like so unattainable. Like,

Is this not for me when I can, you know, I can go do something that at least feels more stable, I suppose. Wow. Truck driving.

Yeah. You know, it does feel like at least a nine to five, you get a paycheck. Like, you know, I don't think people realize that as good as the lap factory improv and comedy store are, which they're fucking great and invaluable to be able to get on. It's not a big windfall. So I think when I started, it was 28 bucks a set. And then now it's, I don't know, it's 50, 75, but it's not like you're getting $3,000. I thought when you went on Johnny Carson or like Jimmy Fallon, when I was a kid watching it, I go,

In my head, I guessed you get $10,000 just to do a stand-up. To do six minutes. So I go, those guys are raking it in. And then someone told me once it's $450. I was like, for that? But that's... Even Ellen to this day, my last Ellen I did was probably 700 bucks. But that's just to get on, to grow yourself. But it helps their show. But you're giving your best shit and then you're, you know, it's low money. Yeah.

But say what you ever want to say, but I just, I want, I just so fascinated by your grandfather taking you to a comic club when you're 15, but we can move on and get back to that. But I've never heard that before. That's a movie or something.

I mean, oh, I mean, it basically was like he was bad Santa mixed with dirty grandpa. Like that was him. He fucking I mean, he's the reason I know who both of you are, actually. Like I grew up watching your guys's movies like crazy. Good. So he he called that guy. He was great. You can take him up and thank him yourself.

Dana, what are you doing this afternoon? So you're like a freshman in high school or something and your grandfather says, do you want to go to a comedy club, kid? I mean, is it just that casual? And you're like, or were you already kind of funny and watching a lot of comedy? Did he see something in you?

I kind of spearheaded it. I would spend every weekend with him and we would watch comedy movies. That was the thing. He'd pick me up on a Friday after school and he'd have like six new DVDs that he picked up on the way home. How fun. And then we would watch those. And then from that...

This has been like Comedy Central presents was like really starting to boom, like the half hours. So I would watch that pretty much every weeknight. The combination of the two just really made me fall in love with comedy. And then I found out what like an actual like standup comedian was. And then I got wind of what an open mic was. And apparently that was like the beginning for every comedian. That's where you go to try out standup.

And the Columbus funny bone, I was living with my grandpa at the time and it was maybe 20. He was a cook. He would, he would take me to this, uh, open mic. I, I, I emailed, uh, you know, Dave Stroop. I don't, is that the Columbus funny bone? He, he owns like all of the funny bones. I never got any funny bones.

Are you serious? Yeah, they didn't want me. That's when you send your tape in. And then they, the nunzios, there were some people that own different clubs and they go, nah, no on the funny bones. I was like, oh my God, that's like 12 fucking weeks of work. You would have to send in a tape.

Yeah. You have sent in a half inch VC or whatever VCH and then they look at it and then they never get back to you. That's the system. No fucking way. Yeah. So email, I was sitting in my grandpa's truck while he was laying tile and I emailed the club. I was like, Hey, I'm 15. I know you have to be 21 enough to go in the club. Like if I had a chaperone with me, like could, could I still come? Yeah.

He had no reason to say yes. Like any club owner would make total sense for them. Like, I'm not going to risk my liquor license for a kid to like try a hobby, but he said yes. So my grandpa would take me and he would pay, he would buy five tickets. Cause it was like a five tickets, a bringer show was how you would get stage time there. And every week he would do that. Oh, to go on. I thought just to watch. Oh, to go. No, no, no, no, no. Yeah. He was still have to, uh, buy the five so I could perform. Hmm.

Yeah. That makes sense. Bring her show that, but that guy was cool to do that. Is that, is your grandfather still with us? No, he just died. No, no. Yeah. He died about two years ago. He died like the exact moment. All of this happened for me. Oh, fuck. Oh, wow. With the bad. I know. You know, it's funny. You can't get, uh, that part's not funny, but it's, you can't get super cocky because you're, you shouldn't be because the same with all of us.

It's such a grind and so shitty and you feel so down so much that when it goes good where it's, I guess, supposed to, that's the goal that you just can't erase all the bad. So you just go, fuck every day is lucky where you go. It could go back to that. I'm more used to that in a weird way when it was shitty. Yeah. Yeah. I've been, I don't know if it's a good thing or a bad thing, but I've been so busy since then that I was kind of happy that,

I was too busy to really be sad, but through therapy, I'm learning that I haven't really quite had the time to grieve, I suppose. But maybe I'm supposed to be this busy to keep me distracted. Well, I would just say without knowing him, but from my point of view and where I'm sitting on the life train, he must have had a blast.

Well, you guys probably went to school together. So take a guess. We probably did. You don't need to know. Look me up. Yeah, Matt. We'll email you later. We'll tell you. I'm north of 60, south of 70, but I'm wherever I am. Yeah. But look how, look how good I look. I mean, it's incredible, right?

You look great. It doesn't make sense for how old I am. But my point is without, we could tear up on a podcast. We'd go wherever we want, but he must've got such a kick out of it. He's got this grandson is 15. Obviously you're an affable, agreeable, cool person. And, and he must've just got such a kick out of that. I just want to ask you one question. Cause we talk about your very, very, very first set. Did you, I'm guessing you kind of did you outperformed did better or did you bomb?

Because usually people say their first sets maybe goes well, and then you bomb for years after that. After the first one. It wasn't years after. The first set went really well. I forgot my set like three minutes into it, and I literally froze for like...

10 seconds and some of the audience was like, you got it. Like they were very supportive. And then I got back on track. I said something about them yelling that out. Uh, and it ended up going really well. My second set, I was so confident I did everything.

I did a bit that was basically my version of Dane Cook's I Did My Best bit where it's like just you crying profusely and I like I got I was on the floor like kicking and screaming like this was like the big act out of this bit because my confidence was so high from the first show and the bit was over and I had to pick myself up off the ground to absolute silence and to this day I cannot commit to a big physical bit yeah

It's so fucking terrifying. It was so humiliating. Dust yourself off. I'd say like second and third time I ate shit. And then I got back into like having fun.

But nobody ever told me about building a set either. So I would go every single week for like five months and just do like a new five minutes, which I didn't know was like not what you're supposed to do. Oh, I thought you're doing the same five, which also you should be adding onto. But that first one is like cocaine where if it goes good, you're just trying to chase that first one and go, holy shit. Because I thought it's interesting. The guy let you in because when you're like a regular person,

It's a little quicker than the NFL. Like you said, I watch football every day. I wish I could play. It's almost like they go, we have tryouts with the pros on some nights. And you're like, really? So you can actually get in. But open mic nights are very interesting that you just wait in line and you can get in. And then you're literally on a stage in a professional comedy club, good or bad, doing three minutes. And three minutes sounds like nothing. It's long if you're new and you don't have anything.

All right. I'm going to tell you something about a LinkedIn, Danny, which you probably already know. But, you know, when you're hiring for a small business, you want to find quality professionals that are right for the role. That's why you have to check out LinkedIn Jobs. Now, when I was getting a job at Bullocks, which is a clothing store in Arizona, they said I had the best meeting and the worst performance. So they would have weeded me out here at LinkedIn Jobs because they have the tools to find the right professionals for your team faster and for free.

That's exactly right. I mean, it is very difficult to know who you're hiring and comprehensively to get them vetted by LinkedIn gives you takes, you know, takes away the hassle of finding new people. I mean, LinkedIn isn't just a job board, David. LinkedIn helps you hire professionals you can't find anywhere else. Even those who aren't actively searching for a new job, but might be open to the perfect role. Do you understand?

Yeah. I mean, listen, I feel like I get it. In a given month, over 70% of LinkedIn users don't visit the other leading job sites. So if you're not looking at LinkedIn, you're probably looking in the wrong place.

Well said. On LinkedIn, 86% of small businesses get a qualified candidate within 24 hours. Hire professionals like a professional on LinkedIn. 86%. That's a good percentage. Who has the time? Dana, you're a small business. You're out there trying to just run a show and you can't just stop everything and try to interview and make calls and bring people. You just call LinkedIn.

It's easy. Bing, bang, boom, beep, bop, boop. Quicker. Post your job for free at linkedin.com slash candidates. That's linkedin.com slash candidates to post your job for free. Terms and conditions, of course, apply. Where did you start? You know, I did it in Arizona and my first night, someone threw a book at me. I was 18 and they threw a... The Bible. This sounds so dumb or fake, but...

I was doing my jokes about mustard and whatever. I had some pretty sweet subjects. Your mustard chunk. I remember that one. Mustard is watery when you first squirt it out. Don't steal my premises, but that was one of them. I had a rock in my shoe and it moved every time I walked and it would go to a different part of my foot. These were the things. The hot cement in Arizona, Dana. The funniest part about Arizona was

I built up a minuscule like nine minutes and then someone said, you can go to New York and do the clubs there. And I'm trying to do 15 with nine AZ minutes, which eight don't work in New York because they're about my block. And you know what I mean? You go, I was at Smitty's and they're like,

I don't know what that is. And I'm like, the store. And they're like, that's the one store in America and it's in your town. And I'm like, really? And it's just about things no one relates to. So you have to get a broader, you know what I mean, Dana? Like you're doing shit that no one gets and it's Arizona based. Even just the state, it's a little wider, but East Coast was so different and foreign to me. So it was just very hard. I didn't,

It took me a long time to get better. I want to ask Matt, what was your first kind of surefire, even if it's a quick fit or what the bit that the first time he gets something that, okay, that, that always works.

Anything referencing Justin Bieber at that time. Cause he's like two years older than me. And he was the biggest thing on the planet when I saw him stand up. Oh, and you're right in the pocket of his age and shit. Oh yeah. I think the first thing I ever said on stage was I used to have like this really slick, like gelled hair.

And I think my first bit was like, no, I'm not Justin Bieber. My hair is cool and virtually sperm free. And it just went to the club. I get it. That is a classic turn. I'm done, done, done. And then boom. So those always work. We did not see it coming. Biebs is a good one. I didn't have much Biebs stuff.

But Columbus is a good, is it a good, I'm asking now, is it a good comedy club? It's right in the middle of nowhere. My parents both went to Denison, which is a small school in Ohio. So I've heard great things about Ohio, but it's right there. It's the heartland. Davidson. Okay, go ahead. The comedy was good.

Yeah, it was good. It was like most comedy clubs. It's in a mall. It's an Eastern mall there. But the open mics were really nice because you would actually have a crowd. My heart goes out to anybody who starts comedy in New York or LA because you're not getting a real opportunity to perform for a real audience. It's mostly other comics who don't want to laugh at your shit. They don't want to let you know you're funny. Horrible. But for Columbus, I mean, you would get...

30 40 people in there it was really nice that's good that was a real that's a real crowd i have a question for you well i want to interrupt your train of thought no what were you going to say no i was going to say they've remodeled it since then but it used to be like a 300 seater maybe at eight foot ceiling so i mean like when you got a pile you really hurt it was perfect yeah no that is that is awesome i was gonna say that that this interim thing of uh seeing a stand-up

When you're first going in the open mics, you haven't really got paid yet. And he's a local stud or something, but he's not on TV. No one's ever heard of him, but he's really good. And that was sort of like revelatory to me. Like, oh, this guy's not on TV and he's really, really good. Do you remember anyone blowing through that club and go and seeing him and going, he's not on TV, but he's damn good. You know, road comic. It's like inspiring, you know?

It was more the host, this guy named Rick. Okay. It kind of looked like Barry Katz a little bit, but he was like six foot seven, just this giant grizzly dude with a nine foot. He would just, you would never see his head. He would move. He would move a ceiling panel. Scraping the roof. He would move.

but I didn't realize he was doing all local material. I didn't realize he had been at that club for like 12 years. He knew every single reference of every person who has ever lived in Ohio. So he would destroy not knowing he had been doing that same set for like six years. But at the time I was like, how is this guy not doing arenas? He would crush. But that also is when I learned, you know, cause like,

The first step kind of after guest spots and open mics is like you have to host in clubs first. That's when I figured out like, okay, you have to test the water a little bit. Let the people know you know about them, I suppose, and where they're at. Do a little bit of research when you travel. An honor, Dana, to host. Like when Bud Friedman gave me the improv, I got passed. He goes...

I'm going to have you host. And I was like, oh, great. So get here at eight and leave at 1 a.m. And you get like three or four up front. And that's what you think about all week. And then you literally just stand in the hallway and go, hi, Kevin Nealon. What do you want me to say about you? And then you have to, and you might get one line in between. And then you got to bring up the next guy, bring up the next day. And you're running late. So they don't want you to do anything. Don't do any time. Just bring them up.

And then that gets to be a grind, but it helps. Speaking of Kevin Nealon, Dana, I don't know if you remember meeting me on his show like, oh God, seven years ago. On the hiking show? No, no, but he used to do his new material night at the last night. Oh yeah, yeah. We did meet just briefly, right? Did you go on that night or were you just there? Yeah, yeah. You went on, I think, Friday.

right, I think right before me. And I was so flattered that you stayed and like even acknowledged my set. You were super complimentary. You were very nice, little flirtatious, but it was, it was fucking awesome. You were, you were, you were so nice. Usually Dana has the door open and they run them right out into the limo right after his set of laugh. Yeah.

Well, I have a special room upstairs. It's a key to get into it. And it's a place that I chill. It's beyond the upper part. It doesn't matter. They bring in chalupas. You've never been in a limo? Is that what you just said? Never been in a limo. No idea what it looks like in there for real. Oh, it's unbelievable. You know what? It's car sickness. I mean, once SUVs came in, oh, that's much more comfortable. Yeah, it really is. Are there seatbelts?

No. In a limo? No one dies. David, did you ever- I find that hard to believe. Nobody dies in a limo. No one dies in a limo. Come on. Usually ODs. Yeah, that's more OD situation. Well- Yes, Danny, you had a question for me? I think Tracy Morgan might have something to say about limos because I think that's where he got smacked. I've met Matt off and on over the years and-

Always pleasant guy. He's rife with jokes. Oh, I was watching your special. We can jump into the special. I have to say, I get my notes out. Before we get to the special, just quickly, because I think it's fascinating that you spent all this time. You're down and out. It's just two years ago. And then in the modern world, you put out a TikTok video. And that sort of lit the fuse. This is what I gathered, which is fascinating to me.

and led to these other things. So talk about that and that thing blowing up, that TikTok video and what it did for you. Is it one or is it a bunch? One really lit the fire under all the other ones. It's...

It's so weird because TikTok and social media is so my generation, but it's not for me. I got the very tail end of what was like the organic stand-up dream of exactly what you described, right? You go on Carson or Fallon. You perform at the clubs. You get discovered at the clubs. You get a five minutes, then you go to JFL, and then you get a deal for a pilot, and then you do a sitcom, and then you do a movie. That was kind of the blueprint for the last year.

30 40 years for sure that's what i always dreamed of doing that's how i wanted my stand-up career to go i fucking hate social media if i didn't have to be on it i wouldn't have one so i was always very reluctant to it and then when i contemplated moving maybe like six months before that i was like you know what how long can i go against the grain you know a couple of guys sam morrell uh

um, Andrew Scholl's like are starting to post these clips online and they're doing really well. So I was like, you know what? Let me just try. I'll buy a camera with money. I don't have, I'll have my friend teach me how to edit on like basic software and I'll just start recording my one nighters because you know, funny random things happen or a new bit. Maybe I'll toss it out there. And the first couple of videos I posted on Tik TOK,

They did like 100 to 250,000 views, which is pretty fucking good. That's really big. Well, I got it then. I was like, oh, TikTok's genius. I see how this is immediately addictive. And they reward new users. New users get their stuff pushed before anybody else. Instant crack. They get you hooked.

Yeah. So I started posting and it would, most videos would average from like 50,000 and like 300,000 views. It was really good. I was starting to get a little bit of following on there. And then I did one show in, uh, in Arizona at copper blues live, like just North of Phoenix, you know, maybe 70 people there. Most of which came from like my first YouTube special that I put out on my own. Uh,

And this one lady was, I was working on this bit in my set about red flags, which was like a big social media pop culture thing at the time where everybody would talk about their morning signs and relationships. And I was going through like three examples of red flags I had for women.

And just one night on stage, I was like, this seems kind of unfair. I want a woman's perspective on red flags. What are some red flags for guys? That began me asking the women in the audience for them. And I was actually searching for material. I was searching for someone to say something that I could write about. But it became so everything just got so rowdy when I would bring it up or start talking to this person amongst the audience. It kind of was more fun than going home and turning it into a bit.

And I was like, well, if I can have a new fun thing every single show, why not keep doing this? This woman at Phoenix yelled out, he doesn't do anything.

which was different from what I usually heard. Like it was usually like, Oh, he wears flip flops or he doesn't eat ass. Like something just kind of right. Base level. Yeah. So like, didn't do anything. I was like, what do you mean? Like in life, he doesn't do anything or doesn't do anything with you. And she was like, in life, he doesn't do anything. I was like, well, what does he like do for work? And she was like, Oh, he's, he works in the ER. Like he

He was a fucking hero. Like, forgive Superman for not wanting to go to the farmer's market with you after he gets done saving the world. Oh, is that what it was? He was too busy? Yeah, he was too tired at the end of the day to do anything with her. And I just got to destroy her for like four or five minutes. And that clip took off and...

And that clip did like 10 million views overnight. And that video made everybody go to my profile. And then that made every other video on my page do like a million views. We just kind of caught fire. And they also go to your special, your YouTube special. So just yeah. Circulates around. Yeah. That special, I think so. Like 13 million views. Now the one I did after that was also off of Tik TOK views. That one's like 20 million. Um, that one's actually named after my grandpa. So that's probably my favorite one. Uh, uh,

Is that the one called Grandpa? It's called Matthew Stephen Reif. Because my middle name is Stephen. His name is Stephen. I opened with a story about getting him a pocket pussy for Christmas. It's a fun one.

So if you, if you were just cause I'm a little slow that this process is so fast and how succinctly if you're a medic met you, a guy like you, but he's 18, he's frustrated. You would say, get a camera, you know, just, you know,

You only have one angle. I get into the technical part. Oh, yeah. You're literally in the back of the room set up on a little tripod. You're hoping it's in focus. And then as they call your name, you hit record and then run on the side of the stage. There's a waitress standing in front of it most of your set. Yeah. It's focused on like the back row of people's heads the whole time. And the sound isn't always that great.

Because unless you're dialed in, it comes off authentic to a point as long as it's not too horrible. But when you start doing crowd work, would you have two cameras then or someone swinging it around? No, the person just hear you would just hear them for the longest time until much further into my career. Like a year later, I can finally afford to have somebody there with me to get another angle.

You know, it was funny, a funny trick, Dana, you know, this is when you're like in a big crowd and you see some comic and they go, look at this fucking guy in the front row. Hey, I do curls every day. And everyone laughs. And I see the guy and he's some meek skinny guy going, you're not talking to me, right? But you can't see him. So everyone's just like, oh, he must be strong.

Or the reverse of that. Because the camera couldn't get them, I'd throw out a reference and nobody would get it because you're like, oh, you can't see it. Never mind. Yes, never mind. But it was fucking spot on. So anyway, they blow up on TikTok. They get into the algorithm and then they start exponentially getting bigger and bigger and bigger. And then how do you then they just find your special on YouTube. It's just all matriculate all kind of. And then sales. Yeah.

Yeah, the ticket sales was insane. I did my first tour that I kind of put together with comedy clubs called the Chipped Shoulder Tour. At the beginning, it was like January through June of 2023.

And to me, this was like, this was like the epitome of what I thought a comedian could ever be. I was like, Oh my God, I'm going to sell out comedy clubs. And we did for like six months straight, every single weekend, Thursday through Sunday, it was a dream come true. Like everybody was coming from the internet. It was fresh. It was new. It was exciting. You know,

Six months before that, I was doing one nighters for just paper rooms of like maybe a hundred people if I was lucky. So everything kind of shifted super fast. And I was like, oh my God, this is, I made it. This is so cool.

And then when I partner partner with live nation, they're like, we're going to try some, we're going to do some theaters. I was fucking terrified. That was like, I, I maybe I'd play like two theaters ever opening for people. And it's way different. It's way more pressure for sure. You can take your time. There's so much intimacy in a comedy club versus a theater. It's a different type of performance. So I was so nervous. I was like, well, what if, what if people don't come? And yeah,

We went on sale and I woke up the first morning of artist presale, which was just me sending out a code to my fans. Every show sold out in like five to 10 minutes. And we were adding shows immediately. 600,000 tickets, right?

In 48 hours. Yeah. And we've added so many shows since that we're close to like a million tickets sold for the past, uh, past two years, a year and a half, really. That's amazing. I don't recommend it. To anybody out there is super hard to do. It's very tricky. It's hard to sell them that fast, but I think you're also more in the age of not the one direction Taylor Swift, but people know when they like someone and they're younger, they fucking get on it and they get online and they do stuff. And it's,

I kind of missed that because by the way, no one was playing. I'm not saying I would, but no one was playing really theaters when I was, you know, early on, but not that early on. I mean, even when I was on SNL, it was probably Leno Seinfeld, but no one even thought that was a possibility. Really? No one took, even when I was doing clubs 10 years ago, you're just, Oh, I added a night at the Irvine improv. Oh, I added a night here. Oh, I'm going to sell out all five nights. And that was the big victory. Yeah.

Yeah. And then you start hearing about theaters and you go, wait, they're playing a real theater? And you do, instead of three shows, you just do one in a bigger place? And then now it's kind of the norm, but it's still hard to do. Hard for me.

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How has it affected you as a performer? I mean, have you gotten more confident, more loose, more in the pocket or, you know, just you're famous. And then everyone's coming there to see you because they they love you before they're, you know, it's just a huge leap. How has it affected your performing? Are you just more confident, looser, better, you think, or not at all? Or what do you what? I mean, it's such a huge, fast leap.

Definitely way more confident. You know, I, I finally got the validation that I wanted for 11 years of just wanting an opportunity to convince people I'm funny. And now they're coming to the show and I get to show them that. And they're just fun. It's, it is so interesting to perform for an audience of your fans. Like they, they trust you. So you get to have more fun. You can try new things. Um,

I will say there's more pressure as well. I mean, even though they are your fans, like you, you still have to, and you won't always, it's impossible to please everybody, but you want to meet that standard. You want to meet that expectation that they have of you. And it sucks when you don't. And sometimes you can feel when you don't, but when you,

supersede their expectation, that feels, there's no greater high than that, I think, than when you get to just crush for like 5,000 people and you all feel like you shared the exact same experience. Because sometimes you can know the crowd had a good time and you didn't have a good time, or you can have a good time and you know the crowd didn't have a good time. It doesn't always match up. So when it does, it's such an electric feeling. And I love that. Definitely more confident for sure.

Just have more fun. From watching some of your stuff, I do think that you really create an intimacy, even in the big room. You're kind of a little bit referring to yourself. It is sort of like, hey, it's Matt. The audience is in it with you as a person as you're doing this task. That's sort of a skill set that's very nice to have. You're there as a real person. It's not just your act.

Absolutely. I think some of that's inspired. My two favorite stand-ups, sorry guys. That's all right, but you mean your third and fourth favorite. Third and fourth is perfect. Dave Chappelle and Ricky Gervais are my two favorite stand-ups. Dave who?

I'll show you clips of him. They're both absolutely brilliant. I know all about those guys. Are they on TikTok? Go ahead. They are not. I don't think they even have the app on their phone, which is good for them. They've just taught me patience and performance and

seeing like I've, I've opened for Chappelle at Madison square garden, which was fucking insane. Not for, not just for me to perform, but to watch him control. What is that room in the round? Like 18,000 people. Yeah. For them to all stay silent while he stays silent. Yeah. Like there's a, there's an art to that. So many people don't understand that. Shows get out of hand and it's, it's too many people that, that can be a problem. Like if they're coming to see you,

Also, there's a pressure of ticket prices are higher. They got a babysitter now. It's a whole fucking shenanigans. They parked and they paid. And you want them to walk out and go, I'm glad I did it. Instead of like, you know, you don't want them to go shoulder shrugger. That was all right. But that's why you want them to come again. Absolutely. Longevity. Longevity is harder than, you know, the flash of success. Yeah. And that's where the pressure comes in now. For sure. Chappelle. And this is.

They always relate it to Cosby, pre all the Cosby stuff, is that he mastered the level of confidence got to the point where he would tell a story and he'd be sitting on a stool and there wouldn't really be a laugh for 10 minutes. They told me at corporate dates, which I did after him or whatever.

Sometimes 20 minutes he's in his chair because the lady said, then the man, and it's nothing funny. And then waterfall of laughs start to happen. And I saw that with Dave too. Always a great standup. But at some point his confidence or whatever he did, he made a leap into this, into this other level of a storyteller where he is not afraid of the silence at all.

And the audience feels that. So go ahead. I think Dave found his don't give a fuck. And when I, when I say that you guys know Eric Griffin, right? Yeah. Yeah. So he's a very good friend of mine. And he,

I used to open for him a lot when I was really young and he used to tell me I get off stage. I didn't feel like I had a good set and I'd, you know, I'd be fucking miserable in the green room and he would be like, dude, you have to stop giving a fuck. And I used to throw a tantrum. I was like, how can you fucking say that? Like people are paying their hard-earned money to come see you out for the night. Like you deserve, like they deserve a good show. You have to give them a good show. How can you not give a fuck how it goes? And I didn't understand what he was saying.

He meant confidence. You have to not give a fuck what they think and trust and know that you're funny and you're going to give them a good show. And not every show is going to go your way. That's what he meant by not give a fuck. I think Chappelle found that. He had such a roller coaster of a career, severe ups and severe downs, that eventually he just stopped caring in the most healthy way possible. And now that confidence just kind of seeps through.

And I do think I've always thought it was analogous word alert of a guy going into a singles bar and really wants to get laid. It can not going to happen. Yeah. The guy goes in and doesn't really give a fuck. Well, we'll see what happens. Boom. It's it's applicable to so many things in life, but that is a good way to go to. But I'm such a people pleaser. I feel terrible if I don't.

levitate the room. If I don't get a standing ovation, I get cranky, but I'm not that cranky. I just, I do something you might find funny. So I started playing the guitar at the end of my standup because, um, I just, you know, they were tired and I don't know. And then I do this big zing and then I hold my guitar up by the neck way up. And, and when I do that,

motion upward. I'm like 12 feet tall. And then I usually will get a standing ovation once I do that move. So you could use that if you want. I have a guitar on stage that I never play. Just lift it at the very end. Oh, really? That's funny. That's a funny prop.

Yeah. I'll keep like several of a saxophone, a guitar, a keyboard, and just throw out. Guys, it's been an hour 10. I never got time to do the music, but next time. And then they're like, wait, what? I will sing the best of Perry Como. I got to talk to him about lucid Dana. We got to talk. No, no. Let's get on to your now, um, your specials on Netflix.

It seems like there was one a year ago. Was that a year ago? It was pretty recently. Last November. Yeah. Natural selection. Hey, look at that. That's pretty quick. Well, that's why I kind of wanted to do the crowd work because I was like, I can do that anywhere, anytime. You know, it's not, it's not reliant on me building a set.

So with Lucid, your first kind of coming out on Netflix is kind of a, you know, it's a big deal to get a giant special. And there was controversy about that. People said, ask about the controversy. That was a natural selection. Oh, that's natural selection, not Lucid, sorry.

I always call it the crowd work special. I don't know. How many are there? Lucid is the new one. Go ahead, Danny. I just call it the crowd work special. Sure, that works. That's more than I like. But you may have... It's better. Lucid is better. So anyway, to the first one. What did that do for you? That was your first big, big Netflix special. The first one, it taught me...

if people see any they will exploit any chink in your armor as possible uh i love that special i think it's i think it's really funny i had i had some problems with the production of it but the material in it i fucking liked i think it's really funny and there was some controversy around the beginning of the special special which was such which is total bullshit by the way uh i

I learned that we live in a society where it's, it's like, it's cool to hate something. Like we latch onto one thing in a certain moment, a couple of times a year. And I got to be that thing that people went, aha, this is awful. He's a piece of shit. This isn't funny. He's the worst person in the world. And the only reason I know that that's, that wasn't a real thing, um, was because at least a million people have watched that special since January. Right. Um,

No one's complained about it since January. Not one single person has written a bad tweet. Not one person has written me a mean comment. Nothing. It was purely a pop culture outrage that people knew. This was also at a point in time in my career that if you just mentioned my name in your video or even just the title of one of your videos, you would get a million views.

I was able to make other people famous. So it was a bullshit controversy. It wasn't a real thing. I didn't do anything wrong. So it was just a learning experience really for me, but it was a fun special. I liked it. It did work on my TikTok when I mentioned you a lot.

Just hashtag. Just a hashtag. I didn't really mention you. It works for Jessalyn too. And Maren. I've legally changed my name to Matt Reif. Hashtag Matt Reif. My attorney just confirmed it. Yep, I'm Matt Reif with two F's.

So I don't know. Your credit score just went down. Yeah. You know, social media just obviously, it's the dark side of humanity. You just came out of nowhere to some people and you were incredibly successful. Some people go, that's enough. You're young. Oh, absolutely. You're handsome. I mean, comedians are usually...

Oh, kind of funny looking or, you know, average, you know, so you're handsome. You don't wear it on your sleeve. You're funny. And I think that people come out of the woodwork. I don't like this guy. He's too successful, but it's people go, you got too big for your britches. And you're like, you gave me the britches. Yeah. That's your third special. You gave me the britches. Hey,

I don't really play up my handsome card. I sort of just wear a hat. I cruise around. Anyway, other than that... Other than that, so then... I like... Well, this... On Lucid, I don't know why I want to keep jumping to Lucid. No, no. This is... Lucid is happening right now. It's the new one. And... Just came out. Like the beginning, it looks cool. I like... I couldn't sit on a stool for an hour. You're comfortable. You got a green hoodie that pops. And...

You talk a little bit and it is crowd work, but it seems just a couple of questions. Crowd is lit from underneath too. Like at the tables are there like little like candle-ish things to give them some light, right? Because the whole thing is designed so we're going to talk to the crowd. So anyone in the crowd can talk. Yeah. Which just makes it really fun for them. They start out as a good crowd right off the bat, which I thought,

I've had a special where they're not good right off the bat. And you're like, this is my fucking special. You're paying extra to see me. Like it's unreal. The worst audience is always the time you're shooting your special. Because they're looking at the cameras. They're like, I'm going to be part of it. And then they're nervous. Something about a special sometimes tightens people up.

but I remember just the first couple of laughs. I go, Oh fuck. He's this is, I'd be in a good mood if I was him because they're having fun. They like them already. Then you start going for the first guy and then you talk a little bit and then you, then you, then you start going after someone else. But I liked that. That way it was shot. I guess. Do you hide cameras coming this way or do they see them coming at them? No. So have you done the, uh, the Charlotte comedy zone?

I have not. That was in Charlotte. Yeah. I haven't done it. Okay. Okay. So the Charlotte Comedy Zone is kind of like the original Columbus Funny Bone where it's very low ceilings, about 350 people. And I chose that club. I had to do it in a comedy club because for the sake of production, everybody needed to be able to hear everybody. Absolutely. I knew if I talked to somebody in the back of the room, the people in the front of the room needed to be able to hear it for the taping at least. Yeah. And-

This club, the walkway on stage is behind black curtains from the very side of the room all the way to the behind the stage where you come out. And I knew because I've been playing that club since I was like 16 that I could poke cameras through the black curtains and we could hide them from a lot of people and hide them from the other cameras.

Yeah. Good. Um, I've, I've just said, just before we go a little further, cause I, I'm interested in maybe very quickly what you were, didn't quite like about the production on the previous one, but this one, uh, the beginning is great. Um,

You, uh, mamas and papas dream, dream a little dream. Yeah. Yeah. I mean, then I'm already like, this is not a normal special and it feels so good and, and dreamlike, which is becomes your theme. Cause that was the other thing I thought, okay, you had the guy with the weird shoes, you're doing all your stuff and then you're just sort of talking and I'm going, okay, how no one is yelling out at this moment. Yeah. They can get rowdy. That's the fear. They get too rowdy. They could get rowdy, but it was, uh, I thought it was inspired, um,

To say, I want to hear about people's dreams. Like that's such a great hook to then get people talking. So anyway, that was, that was kind of deal with Netflix. Like they were obviously interested in doing something with crowd work for me, but, and I totally agree, but they were like, we don't want it to just be like a highlight reel of you talking to random people about random things. Like there needs to be a theme through the show. So I spent a couple of months playing with different themes and I,

It needed to be something everybody can contribute to. And everybody has a dream. Every single person has or has had some kind of aspiration. So I went on, I did...

I did four weekends and by weekends, I mean, Monday, Tuesdays, the only two days I've had off for the past year and a half. And I would go to comedy clubs near where I was playing theaters and I would test it out. I would do entire crowd work shows, which I'd never done before. Like crowd work is such a small part of my actual live show. I do like 10 minutes of it, maybe throughout the show. And it's perfectly placed. Like it has to do kind of like red flags where it's like, it has to do with the bit that I'm already talking about. It's not at total random usually. Um,

Um, so I had to feel, I had to feel what it felt like to try to improv for an entire hour. And I also needed to kind of hear, make sure people had dreams that they wanted to talk about. And I didn't know if they were going to be super generic, like just a firefighter or sports player or musician. I didn't know if it was going to be like, you know, the generic kinds that we're going to get old enough to jump on. Yeah, exactly. So, but going and doing these eight warmup shows or eight weekends that I, that I did, um,

That's when I realized, Hey, you're right. They can be super fucking rowdy. Like there were some shows that I was like, this taping might be a terrible idea. We might not get anything. Some people really want to be part of the show and they keep yelling and you're like, yeah. And alcohol plays a piece in that too. Yeah. And that's never the person who offers the most interesting interaction. It's always the least assuming person. Yeah. You're just doing your act. You look over and someone has decided to involuntarily stand up and

and start yelling stuff. And then he's like, we got a situation here, you know? Yeah, exactly. Yeah, exactly. So go ahead. I'm trying to answer you. Ask, you asked three questions in one, uh, dreams was something everybody could contribute to. Um, the only thing I didn't like about the production and natural selection was just the editing. We, uh, we went back and forth with the editor a lot. I don't, the first 15 minutes was chopped so quickly. Um,

And that I didn't like, I felt like a lot of the air was taken out of beats and jokes. You need it. You need it. And you fucking need it. When I watched it on Netflix, when it first came out and I was so fucking excited, I checked my Netflix like four times. Cause I thought I was watching it in fast forward.

Because so much of the air had been taken out from just camera angles and they cut it like it's a TikTok video or like it's something where they go. Yeah, I hated that. And I don't blame anybody. It was a group effort on that. And, you know, it was my first big special and I could have done that a lot better. Yeah, I've been in that situation and I said, you're making an audience member is in a magic chair.

That all of a sudden I'm the size of an ant. The next cut is full face in screen. Then it's a hard left angle. I mean, what the fuck? We already figured out the money shot, the Johnny Carson, what they call the cowboy shot moving. Just that's your primary shot. So the last special I did, they go, we didn't really get the cowboy shot. So they did not have any of that shot. They had head to toe or just neck up.

So yeah, it was experimental. Yeah. So that's the experience. So what, what I guess I wasn't even thinking, but when I, when I saw lucid, yeah, it seems, it just seemed very organic, very real. Like you're there. Wasn't cut to pieces and tight closeups. It was just very comfortable. And also being in a hoodie on a, you know, on the stool denotes, uh, uh, casualness. Like I like when you tell the crowd, if this doesn't work, it's equally your fault.

Oh, thank you. Because the first critic review when that trailer came out was Matt Rife's already blaming his audience for how bad this is. Shut up. You're kidding. It's funny. I'll send you the article. I like that. Wow. That's so ridiculous. It's funny. Looking forward to a career in this. The road to getting engaged. This is the story as old as time. It can be long, full of memories, or it can be short and thrilling.

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It can get looked down upon with comics or they can get looked up upon because how fucking hard it is. It's too hard for me to do. I do it a tiny, tiny bit, but doing your act on the road, you know it and you're sharpening little tiny corners.

And it's hard to focus. But when you have to focus on every goddamn thing that's going on with crowd work, what they're saying, what the reaction is, how to call back the last guy when he's tied into this, make sure that guy's not moving. Why is that way? Just walking over there. And you're just trying to do that for an hour. It's hard. So there's something to that to keep it going. Did you have to do two shows? I was thinking, how would you do two shows? Because people know the crowd now.

Well, that was the biggest thing in the edits. We had, we had multiple tapings where I was like, this could be the entire thing. So you had to go, obviously you go through and you're like, okay, what's going to be the best ones. And we ended up having to use predominantly the first show we did because of how, because we obviously wanted everything to look the same, right? We didn't want exactly what you were just saying, where you see the front row is one person in a bright red hoodie. And obviously I recognize that guy.

And then the next shot is, yeah, exactly. The guy with the giant shirt. And the flow of it, you know what I mean? Like I didn't want to go from a blowjob story to talking about something so drastically different that didn't match the flow of the show. So a lot of it wasn't editing that we were like, we're just going to have to use predominantly one show. And usually one show is the best. Sorry, Dana, but usually one show stands out.

Go ahead, Dennis. No, I was just saying that you're OK, you're doing you're doing your special. And then you get an occupation of a woman who teaches other women how to perform oral sex. I'll just say it that way. Gifts from comedy gods. And then you're like, OK, let's unpack. I mean, you're like you must have thrown a little bit of a party in your head for a second. Like, OK, here we go. Because you move that up front.

She was the first interaction. I was thinking that'd be great. Cause I would have, if that happened later, I'd probably go, let's get the crowd going right away. Let's throw that right up front. Oh, I definitely would have moved it, but she would, she was the first and I was like, Oh, we're, we're going to have fun.

and then it was her daughter over here and she was sitting separately which was funny i couldn't fucking believe it her just mentioning that i was like oh we've got 10 minutes we're good yeah and the mom sitting on the other side of the room was so fun and then she everything she said was funny everything the amount of people who think that's fake is so funny to me i'm like you don't think i really fake it because it was such odd answers couldn't fake it couldn't plan it i wouldn't write her to say those things i would make it different but

just her answers were weirder and weirder and then she was a gift yeah no it was great they were a gift the boots were a gift but then you also get I was so happy that we kept in the lady who had like the daddy issues at the very end the girl who looks like Joaquin Phoenix and Joker just because she was spouting fucking nonsense and I got to have just an authentic moment

of acknowledging like, yeah, you're not always going to get a good answer. You know, not every interaction is funny and sometimes you get fed some bullshit and we had to keep that in.

So you have all this very variables in the show rather than just couples that are going to break up three in a row, you know, there's all these different modalities. And yeah, I just thought it was nicely done too at the end where you kind of froze on the people and said what they're going to do with their life or whatever in the closing credits. Oh, thank you. Thank you. That's a nice touch. So it was, you know, I just wonder how some of your peers would think about this, like

Because you're the first one to do a pure crowd work, at least for Netflix, right? It's the first one they've produced. Todd Berry had one in 2015, which was fucking great. But this is the first one that Netflix produced. They acquired his.

Yeah. He's funny guy. But also like Andrew Schultz has done a crowd work special before he did one on the DC improv. Uh, I did one on YouTube two years ago as well. Um, all red flags. Um, so, I mean, it's, it's, it's been done before, but this was the first one on this scale. I suppose, I suppose.

that's good yeah i've got anything else for this guy no i just i just think that was a really cool idea yeah good idea and it worked out great we just we're fans we think you're extremely talented you've earned everything you got and uh oh we this is where we get sincere and tear up no but uh be proud of yourself and your grandpa's looking down he's around he's here and you know it

Just keep doing what you're doing. I wouldn't know what to say. I just think, you know, haters got to hate, but I think that's probably how everyone's used to you. And they've seen two great specials. I don't, you know, I think we're all over any kind of,

It gets corny to make fun of you at a certain point. We did that. That's over. Let's move on. It's working. Something's working over there. Well, thank you, man. And I can't thank you guys enough for even want me to do the pod, man. You guys, this is going to sound, this is going to sound sappy and corny, but you guys are genuinely like the reason I do comedy. Like growing up watching you guys, you guys are my fucking idols. So thank you so much for having me do this.

Thank you, bud. Well, appreciate to see you out there. Yes, sir. I'll see you around. All right, man. Have a good day. Pleasure. Later, you guys. This has been a presentation of Odyssey. Please follow, subscribe, leave a like, a review, all this stuff, smash that button, whatever it is, wherever you get your podcasts. Fly on the Wall is executive produced by Dana Carvey and David Spade, Jenna Weiss-Berman of Odyssey, and Heather Santoro. The show's lead producer is Greg Holtzman.