cover of episode #45 Creating Experiential Moments and Partnerships

#45 Creating Experiential Moments and Partnerships

2024/8/28
logo of podcast Experts of Experience

Experts of Experience

Chapters

Andrea Sanghera, Head of Marketing at Campari America, discusses the rising popularity of Campari and Aperol in the US, driven by cocktails like the Negroni and Aperol Spritz. She highlights the brand's focus on experiential marketing, such as their presence at Coachella and the US Open, to introduce these drinks to American consumers and create authentic, joyful moments.
  • Campari and Aperol's popularity are on the rise in the US, fueled by cocktails like the Negroni and Aperol Spritz.
  • Experiential marketing, including events like Coachella and the US Open, plays a key role in introducing the brands to American consumers.
  • The 3-2-1 ratio is essential for making the perfect Aperol Spritz.
  • Ongoing bartender training is crucial for maintaining drink quality and brand consistency.

Shownotes Transcript

On this episode, 

, discusses the importance of storytelling in marketing and how it can create an emotional connection with consumers. She shares examples of how Campari brands like Wild Turkey and Grand Marnier use storytelling to honor their rich history and engage consumers, and she talks about the balance between art and science in designing customer experiences and the importance of personalization and data-driven decision-making.

Tune in to learn:

  • How to create experiential moments and partnerships
  • The importance of connecting with Gen Z through authenticity and experiences
  • Why you should be balancing art and science in designing customer experiences
  • Hot to think about personalization and data-driven decision-making

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