You may remember the hype about 10 years ago when a new approach to online teaching with technology was touted as a possible alternative to traditional college, called MOOCs, or Massive Open Online Courses, led by startups like Coursera. These days you don’t hear much about them, but they never went away—in fact they’ve boomed since the pandemic. So much so that one professor thinks that higher ed should probably be nervous—or at least that colleges should try to learn something from these well-funded efforts.