Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals.

Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire.

Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale.

Hit PLAY to hear:

Bare Kind’s family business transformation
Why they decided to focus on profitability over growth
Their decision to work on their B Corp certification
How the certification has impacted the business
Lucy’s advice for business that want to get B Corp certified

Key timestamps to dive straight in:

[02:43] Changes in the business.

[04:40] Focusing on profit ahead of growth.

[07:52] Positives from bringing her partner into the business.

[11:36] Fear of doing the certification process because it’s too much work.

[14:41] A checklist for making your business better.

[19:10] Leverage the B Corp network and put the work in.

[24:03] Lucy’s Top Tips!

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Lucy from Bare Kind’s back! Talking B Corp Certification, Wholesale, and Profits 40:45 Share

eCommerce MasterPlan

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Lucy from Bare Kind’s back! Talking B Corp Certification, Wholesale, and Profits