Laura Harnett is the founder of Seep, a certified B Corp selling eco house cleaning tools. She shares her journey into eCommerce, discussing how Seep generates a million pounds a year in sales through their Shopify store and wholesale channels.

We explore why you should use podcasts and articles in marketing emails, offer free gifts to incentivise customers, the sustainability aspect of their business, and the power of brand collaboration.

We also touch on the debate around subscription models and provide valuable advice for participating in trade shows.

In this episode we discuss:

Reasons to avoid running a subscription business
Lessons learned from participating in a trade show targeting wholesalers and retailers
The power of free gifts and brand collaboration
Understanding the circular economy and the way products are made
Why brands should aim to achieve growth across all channels

Dive In:

[02:27] Why Laura chose to start her own business.

[04:52] What it’s like starting a UK-based eco-cleaning brand.

[10:26] Product information and having a social purpose.

[12:46] Offering complementary brands to increase customer acquisition.

[15:23] Trade show growth, engaging influencers and lead capture.

[20:05] How brand collaborations work well by connecting customers organically.

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

How Shopify Startup Seep reached £1 Million a Year in Sales with Laura Harnett 29:52 Share

eCommerce MasterPlan

Shownotes Transcript

How Shopify Startup Seep reached £1 Million a Year in Sales with Laura Harnett