Danielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over plus size fashion brand Vikki Vi in 2008 which wholesales to both Plus by Design and other retailers. Across wholesale and their Shopify store the combined revenue is now $1.5million annually.

Hit PLAY to hear:

Plus by Design’s focus on plus-size fashion
How product quality and fit are key factors in the industry
Danielle’s strategy for reaching more customers through wholesale
What online retailers can do to enhance customer experience
Building and leveraging customer loyalty

Key timestamps to dive straight in:

[05:28] Vikki Vi brand - classic, loyal, professional, customer.

[08:47] Customers value choice, but struggle with availability.

[11:29] Scaling up clothing sizes requires thoughtful fit.

[16:34] Maximizing customer loyalty through various strategies discussed.

[17:14] Taking loyalty for granted, embracing VIP program.

[19:31] Danielle’s Top Tips!

Full episode notes here: https://ecmp.info/490

Contact SHOPLINE >>> https://ecmp.info/shopline

Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Growing a Plus-Size Fashion eCommerce Empire with Plus by Design’s Danielle Malconian 32:00 Share

eCommerce MasterPlan

Shownotes Transcript

Growing a Plus-Size Fashion eCommerce Empire with Plus by Design’s Danielle Malconian