In episode 341, Allea Grummert teaches us how to segment our email list so that we can send tailored content to our subscribers and get higher conversion rates and earn more revenue.
Allea is the founder of Duett where she works as an email marketing strategist and conversion copywriter. She helps online business owners make a killer first impression through automated welcome and nurture sequences that engage readers, build brand loyalty and optimize conversions for sales and site traffic. In this episode, find out which strategies to use to segment your email subscriber list and why this will help you sell your product or service more easily by identifying the different interests of your subscribers. She highlights clever ways of approaching our mailing list for maximum benefit to our online businesses.
With the right email subscriber strategy we can achieve our business goals.
Serve your readers better, send them more relevant content using segmentation.
Increase the chances of them engaging with your content.
Divide your readers into different categories by using a welcome email sequence to get to know them better.
Reduce inbox noise and streamline the emails you send by using tags.
Use opt-ins and opt-outs.
Personalized content performs higher than generalized content.
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