Cassidy is a blogger who has recently dug into creating traction on YouTube through video creation. In this episode she explains why curating videos for YT is important and how to approach it. - Creating videos specifically for YouTube is a lot more work than Tasty-style, so make a commitment. - Start with the equipment you have now, even if it consists of an iPhone and natural lighting. - Consider YouTube SEO! Search for keywords on the platform that are underestimated, just like you would with Google.