Gear up for 2020 by developing a killer SEO strategy! Emma from Simply Recipes takes us through some great ways to strategize effectively. - Really understand Google's acronym EAT and what it means to deliver each of these components to your users. - View Google as a bridge between you and your user. - Consistency and persistence are key! - Figure out how to express your voice. It is possible! - Utilize SEO tools. They are there to help!