Sarah takes us through some mistakes she made early in her blogging journey in hopes of keeping other bloggers from making the same mistakes. - Get professional help if you want to change the permalink structure of your urls. - Keep old content fresh by revising and revisiting it periodically. - Have a schema recipe card in place for every recipe post. - Keep your audience in mind when producing content. - Focus on SEO. - Build a good foundation and BE YODA. :)