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All right, gentlemen, coming to main stage next, this is Bunny. Get up there. She's got a tornado of titties coming your way. Get those dollar bills ready. She's got an ass that shakes like Michael J. Fox. So get up there and throw, throw, throw them dollars. Dude, that is fucking iconic. What's up, you sexy motherfuckers? Welcome to another episode of Dumb Blonde.
You guys, I got a motherfucking boss in the building and I am so fucking stoked about this interview. It has been two years in the making and she's finally here and I'm just like, I want to cry. Oh, I love you so much. Like I have seriously been waiting for this moment. Like I made it. I'm with Bunny. I cannot believe it.
Wow. Fucking Nikki lipstick is in the motherfucking house. You guys. I mean, I feel like we need like a fucking, like a standing ovation, dude. Like, Oh my gosh, you're so sweet. So fuck. And this is like, you're like miss LA to me, dude. You got me out of the house. Like, wow, you did that. It only took me two years, but you know what?
Baby steps. Okay, baby steps. Dude, there's like so much I want to dive into with you. Yeah, let's do it. So I feel like we are like long lost soul sisters. We are. Because literally, I used to have a clothing line called Cupcakes and Chronic. How cute. And you and I were supposed to do, even though you probably didn't know it, we were on so many of the same bookings together. Crazy. And I always flaked because I had fucking like anxiety.
Right. Yeah. Do it, you know? And so it was always like we danced around, around each other and I knew it. You probably didn't, but I knew it. And I was just like one day, one day I'm going to get her in my fucking claws and just fucking get her in front of me and just pick her brain. Well, it all happens like when it's supposed to like right on time and you really can't rush things. That's what I've learned is just patience. Absolutely. You know, like I'm always getting it, like always wanting to like go, go, go. But when you wait for it and it happens magically, then it's just like,
so bomb and like perfect. So let's start diving into some stuff for people who don't know who you are and they would have to live under a fucking rock to not know who you are. What, what is Nikki lipstick? Um, a vibe. I don't know. That's such a kind of a mood. Um, at this point it's like a little bit beyond me as like a person. Yeah. Um,
I'm just grateful to be a part of this and to like still be here and still getting to do, you know, the clothing and now makeup, eh? You know, just dreaming. And that's the thing is like, yeah, I'm just really grateful to like be here and,
Being alive. I get it. So, okay, let's start. Where did you grow up? Have you always been an LA girl? I'm born and raised in San Diego. Everyone thinks I live in LA. Oh, gotcha. I come here. I do my circus tricks. I throw my parties. I, you know, we have our factory now in Los Angeles. Um,
So I come, I work, I play, and then I run away and hide in San Diego. I love that. No, that's so cool because that's kind of what I do with Nashville. Like I'll come out, I'll, I'll make my appearances, do what I gotta do. And then I go home and I retreat and I'm a fucking recluse. Like I do not leave my, you can ask my best friend. I do not leave my fucking house. Like you're not going to catch me anywhere. Tell me about baby Nikki. So you grew up in San Diego. Um, yeah, just literally like a beach kid. Um,
best life ever. San Diego is so beautiful and I'm so grateful to be from there. And, you know, we're an hour, hour or two away from LA. So I would always come here to kind of be myself and dress up and because it's so conservative in San Diego, I can't really like
be in my latex outfits and like going crazy. That's why I wore my little outfit for you today. I'll literally get arrested. So when I come to LA, I can be my like, you know, big pink self or whatever I want. So were you always interested in fashion? Oh yeah. Oh hell yeah. I was like in high school, my math book, like I would have like Vogue or fashion magazines in my math book, like just studying fashion, like truly just so obsessed with it.
Being 5'9", like, I think you always kind of have that dream of, like, you know, the supermodel is in, like, the back of your head. Like, every girl, you know? Yeah, yeah, yeah. And so I just was always enamored with fashion. I love the expression, like, creativity. You can be whoever you want any day of the week. And it was just always, always my passion. Was it in your family or was it just where you liked the loans?
Ranger. Oh no. My mom didn't even wear makeup. Like she was so naturally beautiful. She like didn't even wear makeup. I am like this like clown. Me too. The more the merrier. Yeah. I'm just like lay it on me. Yes. Exactly. But I think being in dance and like, you know, dance recitals and all that stuff. So you were a little dancer? Yeah. Since like two years old. Like what kind of dance? Jazz, tap, ballet, hip hop. Oh my God. Six days a week. Every single day. That is so awesome. And that's why I do the clubs and stuff because it's like you got to keep dancing like somehow.
And just opening that up for people and like dance is everything. So take me to the MySpace days because that's when I literally fell in love with Nikki. I wish MySpace was today. Still around. And I try to keep like the most MySpace vibes that I can. I love it. My website literally has like a lips cursor, like literally coded from MySpace. And I'll always, it'll always be, you know, that's where it was born. Like the scene and everything. I love it. That's where it came from.
Dude, I remember you were like, you were massive on fucking MySpace. It was crazy. And I remember that I found... MySpace was just really fun and like free and you could have music on your page and you were like the DJ of your site. Express yourself. Like, yeah. Like, you could really like, yeah. And that's what I hate about, like, I fucking hate Facebook. Everything got so stiff. It got so conservative and just so literally like...
It's so stiff that for me, like Instagram, like I rarely even post because I just truly don't feel that I can be my true self. So I'm like, I'll go to Twitter. Like Twitter is like the last freedom. It's your jam. Yeah. Yeah. Because they don't fucking stifle everything we do. Yeah. It's like pussy galore. Yeah, for sure. I literally saw a girl. I get horny because we're all through my fame. I'm like, fuck. Now I have to like.
Now I got a twiddled attacker. I just saw some girl riding a big old dong the other day while I was on the airplane. I was like, fuck, here we go. I saw a girl put three pool balls up her butthole last night and I was like, boyfriend, look at this. You have to see the talent. You have to see why I have so much brain damage. Like just one scroll and it's like, but yeah, then you're horny and you're like, now I have to masturbate. I got my nails done and I got this one shorter just so I can touch my pussy and
and like not stab my boyfriend in the dick. That is game. Ladies, you got to get one. Oh yeah. And I'm always like doing stuff. And then I'm like, uh, I don't want to poke you in the dick. Yeah, no, for sure. So, okay, let's go. Let's draw it back to my space. Is that where you really feel like you started like branding yourself? I have no fucking idea how any of this happened to be honest, like straight up. I just, is that the
best it is like I have no fucking clue how I'm even here right now like it's just been honestly pretty pure in that sense where I'm just like awesome well yeah once I was like in college at San Diego State the like dumb bitch University and you went to college yeah for like one or two years and then I dropped the fuck out when I was like my space is here I don't need college what the fuck you know I mean there were other reasons that were not that fun that you know why I left school and
But I was like, you know, I have to do this right now. I'm not wasting my, you know, my MySpace years on college. But at least you were smart enough to recognize that you had a tool. Yes. People literally will spend thousands of dollars going to college, getting fucking degrees that they don't ever use. And it's like, you were like, you know what? No, fuck this. Well, I was like, I want to do fashion. I want to make music videos. I want to do industry things.
I got to go to LA. I got to run it back and forth. I know, I know where the actions that I know, you know,
yeah, my space is like opening up all these scenes and these clubs and like all this stuff. And I was like, okay, this is definitely like so much fun. Yeah. So did it start as like a little clothing store in your house? Like how did this, how did this literally started with pasties? And, um, oh, well I, okay. So I went to college, dropped out with like, I need to do Nikki lipstick stuff immediately. Let's do this. Um, and like,
I went to hair school because I was like, I had worked for Mac and Chanel, but I didn't have my license. So I was like, I'm going to get the license. I'm going to have that. Um,
and get in the beauty industry and just start fucking it up yeah I went to cosmetology school too I got kicked out of two schools yeah I like almost did not graduate I was like that at five in the morning or whatever the fuck it's like yeah really fucking early going 40 hours a week it's like jail it was like women's prison there was stabbings and stuff Oceanside College of Beauty is legendary but also don't go there dangerous it's closed it was debauchery but it was fun as
Fuck. And I met so many friends that I still have today from beauty school. And we had beauty school dropout shirt. And like, that's how I met my best friend from a girl that went to school. And they're lifers. They're like, yeah, you're like, we went to jail together. We survived. We survived. And, um,
Um, yeah. So from then on it was like, I was, I was doing hair and then I would be like making pasties. Well, I took a cupcake pasty and I made it. I was like, I'm so crafty. This is so cute. And I put up my boob and I looked in the mirror and I was like, damn, that's so cute. And then I made another one and I was like, damn, that's so fucking cute. And I had a lot of friends that were like suicide girls at the time and doing their action. And I wanted to say like,
Nude photography, great, fantastic, love that for you. But if you're like, you know, 18 something years old, just getting started out in modeling and you don't want to do like completely nude, it's like, here's a cutie little option. Like go crazy. We have every different, you know, diamonds and this and this and this.
So I was doing hair and then making pasties at night. Right. And while I was like doing hair, I'd be like. Sorry guys. It's okay. I'm trying to cross my legs. I love your ass sounds. This is like a fucking trash bag. The ass sound ASMR is like. God. Okay. Let me not move the rest of the podcast. Sorry. Okay. So yeah. So I was making pasties and I would tell the people like I'm doing their hair and I'm like, yeah, and I make pasties. They're like, okay, crazy pants. Like what?
Yeah.
earth tool. It's a wand. It's just wizardry. And it's so, so, so powerful. And for me, you know, I see so many people out there using it to kind of like
you know, be a hater or this or that. And I said, you know, but it's like, you know what? If you use it for good, the opportunities in your life can just be so endless. Like you, if you're like goosebumps now that you just said that, that's why I love like, even if I'm, you know, not online posting myself, I'm out there like showing love as much as humanly possible. And that's all I want to do. And like,
Why wouldn't you want to do that? It's like you can make someone's day. You can save their life. You can be completely change their mood, you know, and I'm so grateful for how sweet and loving like everyone has been to me. So you can really, you know, it is such a powerful tool. And I just hope that people, you know, use it for goodness, like use it for kindness. I totally agree. I get bullied literally. I'm sure which you get bullied in your own way too. I get bullied every day online and I'm just like, these people are doing this for free. Yeah.
You're doing this for free. You're not getting paid to be a dipshit. What the fuck? You can totally use this to change your fucking life. And instead, you choose to fucking be a douchebag. Instead, you chose violence. Yeah, exactly. No, it's crazy. So, okay, this picture went viral. Yes, the picture of the cross-pasties went viral. Take me to the next step of this empire that you have built. Come on, brain fog. Come on, brain cells.
Like, let's find memory lane somewhere in there. Tap, tap in. Yeah. Okay. So the pasties went viral. And then so we're just like cranking those bad boys out by hand. And you didn't have like, it was just you. It was just myself and like my boyfriend at the time. I've always had like a boyfriend helping me out. No, that's good. I love that. Put that boy to work, baby. Boyfriendly.
boyfriend labor. Just kidding. No, but just, you know, I appreciate so much anybody that like believed in this at all and been a part. So we were doing that by hand and then...
The first like thousand dollars I saved up, I said, I want to make my crop top line because like what's not cute? You know, crop tops are so cute and cozy and comfortable. I wear them every fucking day. It's just like cozy and... Yep, exactly, right? It's so cozy and cute. And I had like 15 designs. And, you know, that was kind of like I really had to be like, hey...
this is, you know, stretching that $1,000 super far to do 15 designs. And I said, trust me, like, trust me. I know it in my heart. This is going to be like it.
you know, I was like, you know, so I'm working and that's another thing, like working with guys behind the scenes in business. Like, unfortunately it is a man's world. It is. That's something we always have to strive to just, you know, you have to show up for yourself and you have to say like, no, listen, like this is it. Like, believe in me. I'm not, I'm not a dumb bitch. Like I'm not just a dumb bitch. I'm not a dumb blonde. Right. I'm well, I am, but I'm also like, my friends are like, how are you so smart and so dumb at the same time? I'm like,
I don't know. It just fucking works. But I'm so glad that you said that it is a man's world because legit it is. But I feel like now in 2021, we're starting to take over. Oh, I mean, what's up, guys? Just wanted to take a moment to tell you guys that this podcast is sponsored by adamandeve.com.
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you're not going to take me for granted or this or this or this. Like you have to definitely like speak up for your respect and say like, no, these are my ideas. They're valid. And I know my worth and
my power and just believe in yourself and just like not give up. Absolutely. Um, so yeah, I was like, yes, trust me, let's do this. So those 15 crop tops came out and that was just like it, you know, that was just like crazy town. Well, you kind of had your own stamp, you know, you're like, you did the, like, you know, the upside down crosses the Barbie. Yeah. Well, yeah, that was like the doll Cole idea is like, you know, there's this Barbie, we all love her, but like,
we don't have to fit in society's mold. You know, society is always going to be throwing these things at us. Oh, like your shirt, your skirts too short. You're this, you're too much makeup, this and this and this. And it's like, actually, no, like we can be, I'm going to hike my shit. I'm going to literally like flash my pussy all around town because I don't care. And so, and yes, it's like now again, we get to like push those molds again and be like, no, actually Barbie can have tattoos and Barbie can be this way and whatever we want.
want like any side they need to make a tattooed barbie they do they need to make a bunny barbie let's do it let's do it Mattel I'm just kidding we'll do our own yeah let's do it but um yeah so so the crop tops started selling the crop tops went crazy like that was our our big like boom heyday with the like
We had a Fucked shirt By Chanel I ended up getting A cease and desist Which was really funny Because I worked for Chanel And at the time I was actually homeless Like living in a hotel And then I would get All glammed up And like go sell Chanel makeup And be this like You know And they have the balls To hit you If I can cease and desist I mean That's when you know You made it though You know Like how
When you got that cease and desist where you just like, yes. I was like, fuck yeah, let's go. But also working for Chanel taught me so much of like how to be so great with your customers. And just every single day I am like up till four in the morning. Like we are best friends, you know, these aren't customers. These are my besties. Like we're giving each other therapy, like, you know, um,
People can feel that because that's how I built my fan base is literally talking to each and every fucking person that I can. Granted, now I can't really keep up with all of it. So I have people helping me, but it's like just that core fan base of even just replying to people in your comments makes people. I mean, I genuinely love everyone so much. Like I am not faking it. Like I love the shit out of everyone. Like they heal me. They cure my depression. They have been there for me in so many ways and times where I'm
my life was just completely fucked literally like that's why I made the shirt I was like this is fucked this is fucked like we're all fucked you've seen
see now. Like, yeah. But yeah, that was a fun, fun time. It was like when it just was like so new. When was it that you saw this kind of snowballing and you were just like, holy shit. Yeah. The Tumblr days were just major. I think for a lot of things for music as well. There was a lot of like underground music blowing up. And and I love that. I love the bedroom creative culture where everyone can just be their their own, you
Yeah. And do whatever they dream about. And I want people to do that again. Like, I really, really want them to, like, keep doing your music. Like, if you're in your bedroom, like, making music, do it. Oh, my husband's been in the industry for fucking 15 years. Like, keep going. Yes. Like, somebody's gonna... All that hard work does eventually pay off. Yes. It's just really hard and takes a lot of patience. So, Nikki Lipstick was the first one, and then you branched out to start doing the Dolls Cult, or what came next? Doll Cult is, like...
The movement is like the everything where everyone can be a part of. Right. And yeah. And I'm so excited, actually, because today is like the first day we get it all back. And like I can go into that a little bit more of like getting it all back, because once that big boom happened. Yeah. Then it's like.
the capitalism demon came in and was like, oh, we see this as something that we can make money off. And then the big bad guys come in and try to take it from you. Try to take all your shit so you have that happen to you. Oh, yeah. That was... Yeah. And I've been fighting the last five years to just... Can you talk about that a little bit? Yeah, I can totally talk about it. Like, I'm... And that's why I'm so happy that I'm here and you're, like, liberating my story. Absolutely. Because, yeah, I was silenced and I couldn't talk about it. Okay, so let's paint the picture for everybody. So you hit a pivotal point of where you were just selling...
It's okay. I'm over here making noises. I don't know what I'm doing.
I don't know what to do with my hands, mom. So you reached a pivotal point to where you were just selling fucking so much shit and you just became this boss ass bitch of this fucking empire that you literally accidentally made. But because, you know, everybody just loves you and you're just a light, they're drawn to you. You know, it took off and that's what was supposed to be in the world. I think if you do something with your heart and you're pure and you're genuine and it's in your heart, no one can take it from you.
Really? Absolutely. They can try it really, really hard. So what happened? Who came in and tried to silence you? Actually, I had it coming from...
Both sides where the factory I was with, I got pushed out of there one year on Christmas due to YouTubers like taking over and like making ugly Christmas sweaters. I had built like worked from, you know, my living room to like garage to attic to giant factory. Yeah. Then to be like, sorry, you were you're like,
we're gonna like you know youtubers that you the youtube boom right they you know kind of took over right and it was like a nail youtuber i won't say any names but making an ugly christmas sweater and they were like we're gonna do this job instead of yours so i literally got like booted for my own factory don't they have contracts um 40 designs i mean now i'm smarter but like when you're you know
Just starting out. Just starting out. And you're a kid. Like I did this as a kid. Like completely. And people know that and they see you as prey. They see you as a baby bunny. They see you as like, oh, she's a dumb bitch. Let's take advantage. Right. And I. That's so sad. But I learned so much that, yeah, now I'm.
the bad bitch and I'm weaponized and I know, you know, my shit and I know what to do and what not to do. And that's just another thing is like the behind the scenes of dealing. So got pushed out of my own factory. That was heartbreaking. But at the same time, I was like, I want to be a designer. I want to do more than T-shirts. I want to be the Vivian Westwood. I want to know, you know, make it more couture. Yes. And so I was like, let's build a fashion house in my living room. I know how to sew. I sewed my dance costumes when I was four. Let's get the sewing machine back out. Got the sewing machine back out.
I made these beautiful velvet sets that were just like my heart, you know? And when I'm sewing the velvet, it like puts off this like sparkle. So all this like glitter is like going and I'm going as fast as I fucking can. Like, I love your, your aesthetic. Your mind is brilliant. Like, thank you. It's crazy. When you can dream something that can heal you, you know, that's the gift that saves you. So instead of like,
Yes, it was sad and it was hard, but everybody has a hard story. Life is hard. You know, I'm, I can't be like boo hoo. You know, I'm in my house sewing these beautiful things. Like that's the reality of it is like,
you can overcome anything. But I was like, let's just make it more beautiful. And so it wasn't a loss. None of it was a loss. It was just learning and moving on and growing in different ways. And then I get to say, like, I'm a fashion designer. Like I sewed this by hand and it, you know, and again, so we had that same big boom with stuff that I was making by hand again. So it was very humbling. How hard is that to keep up with the demand? Fucking hard.
Like, were you so like, I was fucking bang by yourself. Like nobody else was helping. Like I literally beat fast fashion by fucking hand. I am a beast. I'm like,
And that's the crazy thing. I would be crying. I would be like crying myself to sleep at like four in the morning and just like praying and being like, please give me the strength to literally like not die and like keep going. And I said, I want this more than anything. I want this. I want to be a little old lady in my house one day, like sewing this shit. Like, please just give me that power and like keep me going. And I just kept going. And then from those sets, I was able to stop.
save up and go to this giant, beautiful pink house in London. And she was so sweet enough to welcome my best friend and I. We got to go there. What's your best friend's name? Bae, bad girl. Yeah, shout out Bae. She's the cutie pie. She's adorable, perfect princess, the most amazing artist. And yeah, so a lot of that too was me defending my friend. When people came for our stuff, I said, hell no, I will fucking...
do whatever it takes to take you down. Like you're not going to fuck. You can do whatever you want to me. You fuck with my friend. Like you're going to have some, I'm the same way. Come for me all you want. Leave my family and friends alone. Exactly. And so, um, yeah, it's girl power. Absolutely. Absolutely. That's girl power. And, um,
And it's why I'm so thankful to be here even you know talking with you and having you liberate our story is because that's what it takes it's the other nerd it takes the other you know the other bad bitch that has the voice and is like hey like you can keep going yeah totally doing this dude you're I can't just hearing that you sat in your living room sewing all these fucking sets by yourself and I started with volumes of your character.
You know, like, that's crazy because most women wouldn't do that. They would just be like, you know, I can't. Well, that's the thing. As I said, you know, there are people in factories making these clothes for everyone out there buying them for $5. Mm-hmm.
I'm not above hard work. I'm not above them. I'm not above any of those people doing that. I said, if they're doing that, I can do it too. And I'm going to, you know, and it was like a test saying, this is really hard work. These people doing this labor deserve wages that are livable and higher than that. Like, I don't think that clothing should ever really even like go on sale or women's bodies, like the whole entire thing as like a femme movement. It's like, let's,
this is quality over quantity. Like let's really appreciate like where our shit comes from, whether it's your food that you eat or the clothing on your body. Like let's take a second and really, really, really, really, really value where it comes from. Because like, I don't think people, you know, they're just like, Oh, a new thing, this, a new thing that disposable, like it's really not, it's people behind the
scenes. Blood, sweat and tears. Yeah, it is. And, um, so if I can use my voice to liberate those people as well, like I want to do that. And it was a huge eye opener to be like, Hey, this is really hard and it's a lot of work and yeah, blood, sweat and tears. I had a, I got a gash in the bottom of my foot. I stood up too fast and scissors went in the bottom of my foot and I still kept going. And like, like that's the thing. It's like your drive is dope. I love that. It's a
No, I get it. We're the same way in this team. So I totally get it. We won't stop. I want to be the next female Howard Stern. You are. Look at you. You are. Look at us. Look at us. Like we're doing it. We really are. And you have to give yourself credit. You have to say like,
you know, look at what you've done. Yeah, for sure. Totally. And I don't do that enough, but that's what I have Mimi here for. She's always reminded me of that. So you guys went to this house in London and then what happens after that? So we got to, you know, this big giant dream. So that was so healing. Um, and yes, again, the owner was just like, so kind and sweet to let us like go be these dolls and they got to do a giant mural. So beautiful. And that was kind of our like healing moment of like,
They couldn't take it from you. Like, you got to do, you got to, you know, live the life. And like, at this point, are you thinking to yourself? Like I've, I've made it, I've made a name for myself. Um, or are you, are you like me? Like no matter what goal you fucking reach, it's never enough. And that's the thing. I think it was, it's like,
Yeah, like I don't know if there's a made it moment. I think you have a lifetime of let's do it. You know, let's do it. Let's see. I'm not dead yet. Let's keep going. I just want to keep going. Like I want to keep doing as much as I can. And a lot of just a lot of learning as well. But yeah, so we had a lot of there was a lot of nightmare to the dream that happened where it was like after a year of starting it, you know, there was a whole other thing.
I won't get into it too much again because I am silenced and I'm not. I hate that for you. I hate that for me too. But now I'm not. Now I'm going to talk about it.
I want, you know, I got fucking lawyers, bro. She's like, I'm a weaponized beware fuckers. Like you're not coming for me again. So is it, is it that people want your brand? Well, it's like, if it's, if something is out there that is popular, that's part of, well, and then that's the sad thing. And what I want to change is like, it's not part of the industry to like see a woman doing anything and being like, I'm going to take that. And I'm going to,
you know, make the money or steal the money or whatever, you know, and at the end of the day, it's really not about money for me. I just literally love doing all this. I love making people feel cute and good and special. Yeah. And, but yeah, there is the business side of it. That's the ugly side of capitalism, you know? Yeah.
Does that ever discourage you? Like, do you ever get to a point where you're like, fuck man, like I'm tired of this shit. I mean, I was like definitely suicidal for a really long time. I mean, I was literally silenced in my dark dungeon-y room being like, nobody knows my truth. No one knows my story. This is fucked. Tune in next week to Dumb Blonde Podcast to find out the truth from Nikki Lipstick.