DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing,
“One of the reasons why TBC-Capital is education first is because we're trying to democratize all th
“It took McDonald’s over 10 years to launch 700 locations but Mrbeast was able to launch 300 locatio
“The cost of acquiring a customer is higher than its ever been.” @JulianaJaxx #DTCPOD“Your current c
“When working with creators and influencers, you want to have a really structured and optimized proc
“Apple’s new update on iOS 14 will make users opt-in for advertising data rather than opting out.” @
“Brands that are doing partnerships well think about partnerships put a lot of thought into building
“We waited until feedback said 90% of our customers loved our product and found it useful before dec
“Influencer marketing and creator marketing is a lot more than just sending creators product and hav
“Even if it’s just one or two degrees of innovation, being slightly innovative allows a brand to con
Being an early employee at Daily Harvest and getting a front-row seat to Daily Harvest’s growth was
“The initial seed capital that you need to go from zero to one is usually something you will have to
“If you’re looking to scale user-generated content and influencer-generated content, Trend can help
“When you find good people keep them close, even if you don’t know yet how you might work with them.
“If you want to get even more mileage out of influencer and creator partnerships, you should try whi
“The most important thing for digitally native brands is that they stand for something beyond just t
“If you’re sourcing and creating high-quality user-generated or influencer-generated content, throw
“I remember walking the halls of EXPO West and not really seeing any multicultural food brands. That
“Black Friday sales in the US have increased by over $1B every year since 2017.” @jadesai94 #DTCPOD“
“To get meaningful results from focus groups in CPG, you need to know who your target customer is, c
“The recovery rate for cart abandonment is almost 2.5x greater using texts than email.” @yotpo #DTCP
