#298 - Moe Hayek, Limitless - Hitting 7 Figures With Tiktok Shop
DTC POD: How The Best Brands Are Built
Shownotes Transcript
Episode brought to you by More Staffing) & Capital One)Need a new business card? Get in touch with our friend at Capital One Heather Clohessy - [email protected]*Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter)!*On this episode of DTC pod we cover:1. TikTok Strategies for Successful Ecommerce Brands2. Insights on Entrepreneurship3. Observations on Apps and Lifetsyle4. Discussions on Manufacturing & Branding5. Health-focused Industries & Biohacking Companies6. Experiences from Moe Hayek’s Plant Business Venture7. Moe's Work as an Ecommerce Consultant8. Discussion on TikTok Shops9. Moe's Venture: Online Plant Selling Business10. Moe's Future Business StrategiesTimestamps03:58 Getting Trademark for famous Limitless movie pill, NZT 48.07:32 Successful ecommerce brands use TikTok, hiring creators to stimulate virality and boost sales.09:54 Struggled with Organic Social until achieving success.14:07 Influencer rates are uncertain; aim for multi-platform creators.17:03 Working with several creators improved video and product presentation.18:23 TikTok Shop is emulating Amazon's successful infrastructure and SEO dominance.23:25 Leverage TikTok Shop to automate affiliate marketing, creating viral content.25:12 Instagram's non-shopping design fails compared to TikTok's entertaining, profitable shopping experience.29:15 Made $2 million selling plants online; experienced difficulties.34:01 Culture pushes quick profit; thoughtful product development yields millions.37:12 Invest in packaging, build community brand, maximize profits.41:01 Incubation involves leveraging resources to maximize market opportunities, particularly in supplements and beauty.44:35 Future health industry trends: energy maintenance and tailored supplements.46:53 A brand is consistent, targeted communication over time.48:41 Entrepreneurs should develop key skills and assist brands lacking online presence.51:50 Feels lucky, enjoys in-person meetings, balances life.*Shownotes powered by *Castmagic)Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
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Moe Hayek)** - Partner at Limitless)Ramon Berrios) - Co-Founder of Trend.io)Blaine Bolus) - Co-Founder of **Castmagic)