#292 - Mustafa Saeed - How The Best Brands Run Affiliate Marketing
51:57 Share

Episode brought to you by Trend) & Finaloop).*Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter)!*On this episode of DTC pod we cover:

• Monitoring affiliates regularly for compliance.
• Preference for historical partnerships and familiarity.
• Meeting with affiliates and ensuring transparency.
• Asking for referrals and recommendations from other brands.
• Benefits and challenges of affiliate marketing for brands.
• Optimizing strategies and working with affiliates who add value.
• Creating effective landing pages and reducing attribution leakage.

Timestamps4:20 Brand growth, affiliate strategy, initial setup.5:10 Affiliate marketing popular, but brands frustrated.8:51 Independent media buyers bring valuable expertise. Large or small creators offer loyal audiences.12:42 Influencers demand upfront fees for branded content. Instead, opt for performance-based payments.18:30 Custom discount codes, tracking links, attribution, platforms.19:29 Monitoring platforms, optimizing traffic, adjusting payouts.23:29 Importance of many creatives, leveraging brand, optimizing landing pages for affiliates.30:02 “Affiliate credits lost, but exclusive offers help.”32:27 Media buyers rely on affiliates for insights. Content affiliates less important but provide incentives.35:20 Different responsibilities: media buyer, affiliate, guidelines.40:00 Affiliate compliance is challenging, human errors inevitable.43:38 Marketplaces for cash back include student, executive, and medical worker focus. Coupon-based cash back not preferred. Incentivized traffic uses rewards for desired actions.45:57 Affiliate monitoring: historical partnerships, transparency, referrals.49:48 Whitelisting is important for improving brands’ conversion rates and ad performance.*Shownotes powered by *Castmagic)