Data literacy at any organization takes buy-in from all levels of the company, from C-suite leaders all the way to customer-facing team members. But how do you get that buy-in, build a team around data literacy, and transform the way your company works with data?

Today’s guest, Megan Brown, Director of Data Literacy and Knowledge Management at Starbucks, discusses what they have done to forge data culture and data literacy at Starbucks.

Throughout the episode, we discuss

How to increase data literacy in an organization
How to secure executive sponsorship for data initiatives
The importance of user experience research in building data literacy
Balancing short-term business needs with long-term strategic upskilling
Humanizing machine learning and AI within the organization

#85 Building Data Literacy at Starbucks 35:04 Share

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Shownotes Transcript

#85 Building Data Literacy at Starbucks