You know what they say, to understand the future, look to the past. Since the early 2000s, Apple and Facebook (now Meta) have been battling over who controls the consumer market. Facebook arguably dominated the web era, while Apple took over during the mobile era starting in the late 2000s. Now, as we enter the AI era, Dalton + Michael discuss who's pulling ahead, and what that means for startups trying to break into the crowded consumer market.