cover of episode CM 235: Jonah Berger on How to Get Your Way

CM 235: Jonah Berger on How to Get Your Way

2023/3/13
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Curious Minds at Work
People
G
Gail Allen
J
Jonah Berger
Topics
Gail Allen: 本期节目探讨了如何通过巧妙运用语言来提升个人和职业领域的影响力，并介绍了乔纳·伯杰的新书《魔法词语：如何用言语达成目标》。 该书的核心观点是，某些类型的词语比其他词语更有效地建立关系、说服他人和表达情感，理解这些词语的运用能够显著提升我们在各个领域的影响力。 Jonah Berger: 我们日常生活中几乎所有事情都与语言息息相关，但我们往往更关注'说什么'，而忽略了'怎么说'。细微的语言差异会对沟通效果产生巨大影响，例如，一个词语的改变就能提升影响力超过50%。 本书重点介绍了如何通过理解和运用'魔法词语'来提升影响力。将行动转化为身份认同，能够促使人们更倾向于采取行动；谨慎使用'你'字，避免让人感觉被责备；使用'不'而非'不能'，能够增强掌控感；自信地表达，避免使用语气词，能够提升说服力；巧妙地运用提问，寻求建议和后续提问，能够增进人际关系；灵活运用反问，能够有效化解尴尬或不合适的提问。 此外，他还探讨了学习方式以及语言在学习中的作用，以及如何通过语言帮助人们更好地学习。

Deep Dive

Chapters
This chapter explores the importance of word choice in achieving personal and professional goals. It introduces the concept of 'magic words' and their impact on communication and persuasion. The author emphasizes that subtle shifts in language can significantly increase influence and effectiveness.
  • Word choice significantly impacts communication and achieving goals.
  • Subtle language shifts can increase influence by over 50%.
  • Focusing on 'how' to say something is as important as 'what' to say.

Shownotes Transcript

Almost everything we do – personally and professionally – is affected by the words we use.

They help us build relationships, persuade others, and communicate feelings. But what if I told you that 6 types of words were better at doing those things than all the others?

These findings are at the heart of Jonah Berger’s latest book, Magic Words: What to Say to Get Your Way. Jonah is a bestselling author who’s studied millions of words used in all kinds of settings. And he’s found that certain words hold the key to getting your way.

Whether you want to be more effective in achieving your goals or just become more aware of how you’re coming across, this book is for you.

Episode Links

3 Rhetorical Techniques to Increase Your Impact

How Language Shapes Word of Mouth’s Impact

Don’t Just Vote Be a Voter

This is How You Lose the Time War by Amal El-Mohtar and Max Gladstone

The Team

Learn more about host, Gayle Allen, and producer, Rob Mancabelli, here.

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