EPISODE SUMMARY:

In this episode, we explore the journey of Melissa Esmeralda, who transitioned from being a top-level rugby player to a masterful copywriter and marketing strategist.

Melissa shares the profound parallels between the grit required on the rugby field and the creative strategies needed in the world of marketing, providing a unique insight into the crossover skills that fuel success in both arenas.

She opens up about how the discipline, resilience, and competitive spirit honed on the field have been integral to her approach to copywriting and developing marketing strategies.

A significant focus of our conversation is on the lessons Melissa has learned from failed product launches and marketing campaigns.

With candidness and depth, she reflects on these experiences, emphasizing the value of resilience, adaptability, and the continuous pursuit of learning.

Melissa illustrates how each setback has been a critical learning opportunity, helping her refine her approach and achieve greater successes in subsequent endeavors.

Melissa's story is a powerful reminder of the importance of leveraging one's past experiences to forge a path to success in new fields.

RESOURCES AND RELEVANT LINKS:

Melissa Esmeralda on Social Media:
Chan With A Plan

Game On: Applying Athlete Mindsets to Conquer Business Challenges w/ Melissa Esmeralda 31:47 Share

Chan with a Plan

Shownotes Transcript

Game On: Applying Athlete Mindsets to Conquer Business Challenges w/ Melissa Esmeralda