EPISODE SUMMARY

In this episode of Chan with a Plan, Max Speaks with Bill Birchard, Author of Writing for Impact and consultant/coach to professionals who want to become an effective writer.

During this conversation Bill discusses writing and becoming an author, copywriting, and competing with AI.

QUOTES FROM BILL

“The core algorithm that drives ChatGPT is the statistical probability of one word following another. I asked it to view some improbable wording to write an ad for hair coloring, and what happens is if it gets outside the statistical probabilities, it starts generating nonsense essentially.”
“I'm not a fan of opening a blank screen and starting to write. I'm a fan of trying to get your ideas together and then writing.”
“We can see what happens when you use a metaphor versus literal language. We can see that in the brain. We can see that the amygdala lights up because there's some emotion involved. We can see that the motor and sensory circuits light up because there's probably some action and some sensations involved and so forth.”

TIMESTAMPS

[02:23] Advancements in AI
[05:20] Lessons in improving writing
[10:43] Challenges for copywriters
[16:28] How has writing and copywriting evolved
[23:30] Getting motivated to write content
[29:00] Write for impact is science backed
[35:43] Biggest takeaway from all the research
[38:20] One big career challenge for Bill

RESOURCES & RELEVANT LINKS

Bill Birchard on Social Media:
- LinkedIn
Chan With A Plan
Max Chan on Social Media

Adapt and Fortify: Securing Your Copywriting Career Amidst ChatGPT Disruption 36:13 Share

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Adapt and Fortify: Securing Your Copywriting Career Amidst ChatGPT Disruption