They started Auction Byte in 1999 to cater to online sellers, driven by their shared interest in collecting and trading items.
Initially called Auction Byte, it evolved into eCommerceBytes by 2019, becoming a reputable resource for sellers on platforms like Craigslist, Etsy, Amazon, and eBay.
Ina's article highlighted eBay's CEO Devin Wenig's inability to stop market sales decline and questioned the effectiveness of suing Amazon to curb seller exodus.
Ina suspected Tuialay was a troll and adhered to the advice to not engage with online provocateurs to avoid escalation.
Tuialay escalated by flooding Ina's email with unwanted subscriptions, sending disturbing packages, and eventually doxing her by posting her personal details online.
They increased security measures, installed cameras, added alarms, and reported the harassment to the Natick Police Department.
Veronica Zay, an eBay employee, was identified as the person behind the harassment. She worked in the global security and resiliency division.
James Bohr led the team that orchestrated the harassment, using tactics like doxing, sending disturbing packages, and creating fake Twitter accounts to intimidate the Steiners.
All seven conspirators pleaded guilty and received sentences ranging from probation to 57 months in prison, along with fines and community service.
eBay paid a $3 million fine, apologized to the Steiners, and strengthened its policies, procedures, controls, and training to prevent future incidents.
In 2009, Ina and David Steiner founded an online newsletter called eCommerceBytes. The couple worked hard to establish themselves as knowledgeable, trustworthy and unbiased reporters in the e-commerce industry and were well respected by their niche community. Then in 2019, eCommerceBytes received a scathing message from a Twitter user who took issue with how Ina Steiner reported on the U.S multinational e-commerce company eBay.
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Narration – Anonymous Host
Research & writing – Milly Raso
Creative direction – Milly Raso
Production and music – Mike Migas
Music – Andrew D.B. Joslyn
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For all credits and sources, please visit https://casefilepodcast.com/case-306-ina-david-steiner