You can sell by shiv khera | Book Review

Who is not selling?

Are we not always selling?

A candidate sell skills for the interview.

A politician for votes.

A marriage proposal.

Everything is a deal wherein one is selling some service, product, idea, or something else in return for money, relationship, or anything else.

Results are rewarded efforts are not

new tools, technology, and methods are in trend but the basics remain the same.

This book should be read by every individual once if

You hate the selling concept.

You want to join selling as a professional.

How selling can help you enhance your whole personality.

How you can turn no's to yes.

How you can build a relationship rather than just sell.

This book talks about "PRINCIPLES OF TRADE" and not "Tactics or tricks of the trade".

Principles of trade talks about all the principles needed for selling rather then applying the cheap tricks of trade.

This was the time I started understanding the difference between "selling with tact" and "Ethical relationship trading".

I make this a point when some people join me in my team I make them differentiate between tact and principles. They should focus on ethical relationship building by 3 basic foundations - integrity, respect, and responsibility.

It also talks of selling psychology, importance of quality and credibility and how we can get referrals and testimonials. It teaches the various rules of letter writing and telephone calling. You can gain know about positive communication, negotiation, goal setting and time management.

You can get the details of the book here.

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You can sell by shiv khera | Book Review