In 1940, Pepsi President Walter Mack makes headlines by hiring a team of Black salesmen to target African American customers in a new “special markets” division. The pioneering sales team ventures into the Jim Crow south, where they build Pepsi’s brand loyalty among the Black community, despite the challenges of rampant segregation.

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Pepsi: Doing Good Business | Special Markets | 1 36:04 Share

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Pepsi: Doing Good Business | Special Markets | 1